People In Conversation With... Tymon Smektala In his new ‘Update,’ brand and marketing expert Zoran Roso talks to Techland's Tymon Smektala about the strategic necessity of the systemic sandbox, the real ROI behind seven years of free post-launch support versus aggressive monetization, and the role of a modern Franchise Director. By Zoran Roso • 8 min read
Business The "Imposter" Asset: Stop Apologizing for Being a Generalist In this week’s “Update”, Zoran Roso explores why a generalist who can neither code nor design might just be the missing piece of the puzzle that helps a dev team of highly specialised professionals succeed. By Zoran Roso • 4 min read
Business The Great Age-Gate Shake-up: Is 2026 the Year Gaming Grows Up? In this week’s “Update”, Zoran Roso looks at the changes to the PEGI system and the potential implications for companies’ global marketing strategies if games are given completely different age ratings in the US compared to Europe in future. By Zoran Roso • 4 min read
Business The Death of The "$70 or Bust" Strategy – Why Mid-Tier Pricing is Gaming's New Gold Rush In 'Zoran's Update', experienced games manager Zoran Roso comments on current industry topics on LinkedIn. This time's topic: How the changing high- and low-price market is opening up new opportunities for games in the mid-price segment. By Zoran Roso • 5 min read
Business The Cost of Misalignment: Bluepoint’s Closure and the End of the "Prestige Support" Era In 'Zoran's Update', experienced games manager Zoran Roso comments on current industry topics on LinkedIn. This time's topic: Why the closure of Blue Point reflects an aggressive consolidation of Sony's first-party development resources. By Zoran Roso • 4 min read
Business The Economics of the Digital 'Third Place' In 'Zoran's Update', experienced games manager Zoran Roso comments on current industry topics on LinkedIn. This time's topic: How WoW's new Midnight expansion is transforming players into highly invested digital homeowners and what this has to do with Sonys 'Third Place' concept of the PS2 era. By Zoran Roso • 3 min read
Business The Demographic Bleed: Where Gaming’s Most Valuable Players Are Actually Going In 'Zoran's Update', experienced games manager Zoran Roso comments on current industry topics on LinkedIn. This time's topic: Matthew Balls latest "The State of Video Gaming 2026" report and the topic of the "demographic bleed" happening right now in the gaming industry. By Zoran Roso • 4 min read
Business In Conversation With... Jean-Marc Broyer In the new ‘Zoran's Update,’ brand and marketing expert Zoran Roso talks to Jean-Marc Broyer about his roles at major publisher, founding Breeyo Advisory and how you deal with crisis. By Zoran Roso • 16 min read
Business The "Slow Fire" Theory: Why Speed is the Wrong Response to Crisis In 'Zoran's Update', experienced games manager Zoran Roso comments on current industry topics on LinkedIn. This time's topic: How the games industry deals with crises, or how it should deal with them. By Zoran Roso • 3 min read
Business The Modder's Dilemma: The War Over Paid UGC In 'Zoran's Update', experienced games manager Zoran Roso comments on current industry topics on LinkedIn. This time's topic: Why free modders can be good for a game, but revenue-generating UGC partners are even better for publishers. By Zoran Roso • 3 min read
People In Conversations with... Jason Della Rocca In the new ‘Zoran's Update,’ brand and marketing expert Zoran Roso talks to Jason Della Rocca about the brutal reality of today's development landscape, investors, and potentially misguided expectations of tax credits. By Zoran Roso • 8 min read
Business Welcome to the Era of "Inception Publishing" In 'Zoran's Update', experienced games manager Zoran Roso comments on current industry topics on LinkedIn. GamesMarkt is republishing the update with his consent. This time's topic: Why developers need to start the publishing process before pitching a game and how this has shifted the risks. By Zoran Roso • 3 min read
