Warner Bros. Pictures and Fandango Test Ticket Sales via Roblox

Warner Bros. Pictures is launching its own experience in the online game "Roblox" to coincide with the US release of "Beetlejuice Beetlejuice" in early September. Thanks to a partnership with the service provider Fandango, cinema tickets will also be sold via Roblox for the first time.

One month before the release of the sequel "Beetlejuice Beetlejuice", Warner Bros. Pictures has launched an experience of the same name on "Roblox". The online game, which is also a platform for games and experiences, reached an average of 79.5 million users per day in Q2. A correspondingly large number of advertisers use Roblox to promote their products and services.

For Warner, however, the Beetlejuice experience is not only relevant from an advertising perspective. The studio is also working with Fandango to integrate a virtual box office into the experience. Fandango currently only operates in the US. As a result of the integration, and in order to protect minors, only US consumers over the age of 13 will be able to buy movie tickets directly in Roblox. According to the company, this is the first time a Hollywood studio has sold movie tickets through Roblox.

"We are thrilled to bring the cultural phenomenon of Beetlejuice to Roblox through this collaboration, including our creator community involvement helping drive the excitement around the film," said Stephanie Latham, VP of Global Partnerships, Roblox. "As we continue to test commerce, offering an opportunity to purchase tickets within the movie-inspired immersive environment is a way to explore a new consumer category and further engage users who are looking to purchase different things. This is just the beginning as our vision is to enable brands and creators to turn their brand affinity and consumer engagement on Roblox into a seamless shopping experience for their new and existing audiences."

"The Beetlejuice franchise carries so much sentiment and appeal across generations, especially for superfans like me," said Nic Hill, Co-Founder and Head of Interactive, Sawhorse. "But we knew we had to create a Beetlejuice experience on Roblox that introduces new generations to the story and adapts to their way of interaction inside the Beetlejuice Universe. With [Beetlejuice] Escape the Afterlife, Warner Bros. and Sawhorse brought to life a true adventure that appeals to all ages with elements like the escape theme and exclusive content."