Behaviour Interactive Acquired The Fun Pimps

Since its launch on Early Access in 2013, 7 Days to Die has sold over 20 million copies. Following the acquisition, The Fun Pimps will continue to oversee all development of 7 Days to Die. Behaviour will provide additional support, expertise and production capacity, giving the team more resources with which to accelerate the development of their existing roadmap.

"We're truly excited to welcome The Fun Pimps," stated Rémi Racine, Behaviour's CEO and Co-Founder. "Over more than a decade, 7 Days to Die has established itself as a beloved franchise, inspiring more than 20 million players. It fits naturally within Behaviour’s goal of assembling a diverse, high-quality horror portfolio. It's also an ideal complement to Dead by Daylight – both games have steadily grown alongside their communities. We look forward to celebrating the game's community by supporting The Fun Pimps’ creative vision."

"This is a huge moment for our game and our business," stated Richard Huenink, The Fun Pimps' Co-Founder. "When we started this company thirteen years ago, we never imagined 7 Days to Die would become what it is today. That growth has come from our community, who have driven our game forward from the beginning. To keep giving them what they deserve, we knew we needed a partner who shared our ambitious vision for the future. Behaviour turned out to be exactly that."

Founded in 1992, Behaviour Interactive claims to be the largest Canadian video game studio. Its flagship original franchise, Dead by Daylight, has amassed nearly 70 million players since its launch in 2016. Behaviour Interactive is also renowned for its work as an external development partner, having collaborated with Microsoft, Sony and Electronic Arts. The company's 1,200-strong workforce is based at its headquarters in Montreal and its offices in Vancouver, Toronto, Rotterdam, and the United Kingdom.

The Fun Pimps were founded in late 2012 by Richard Huenink, Joel Huenink and Christian Lang in the USA.