1UP and Newbase Join Forces Under Make2Matter Creator Collective
With 1UP and newbase, two of the leading artist management agencies are joining forces to create a joint brand: Make2Matter is not a new agency, but a curated creator collective for gaming, lifestyle, music and edutainment with over 160 million followers and artists beyond the portfolios of 1UP and newbase.
The creators are not solely artists who are under exclusive contract with one of the two agencies, even if they provide the largest number of artists. No wonder, as 1UP with exclusive creators such as Kurzgesagt, Gronkh and Simplicisimus and newbase with exlusive signings like Papaplatte, Gnu and Tomatolix are among the leading artist management and influencer marketing players in the GSA region. Both agencies, 1UP from Hamburg and newbase from Cologne, have also worked together several times in the past. So they know each other.