PwC Sees Further Decline in Share of Traditional Gaming
By 2028, traditional gaming will only account for a good fifth of the global gaming market. Nevertheless, the segment is growing in absolute terms, says PricewaterhouseCoopers in its latest "Global Entertainment & Media Outlook".
The entertainment and media industry (E&M) is facing years of strong growth. This is the positive conclusion reached by PricewaterhouseCoopers (PwC) in their new "Global Entertainment & Media Outlook 2024-2028" report, which has now been presented. In 2023, the global revenue of the E&M industry will amount to USD 2.8 trillion. PwC expects average growth of 3.9 per cent to USD 3.4 trillion by 2028. Large new revenue pools are expected to form, particularly in the advertising and streaming segments and in the emerging markets.