Study: Bringing Sustainability Topics to Games Shows Positive Effects
Over 181,000 players from 189 countries took part in a UN-supported survey by Play2Act, which analysed the impact of sustainability content in games. The results show that the messages in games are effective.
Cassie Flynn, Global Director of Climate Change at UNDP, and Rhea Loucas, CEO at PlanetPlayMeredith Zinner, PlanetPlay
The surveys were conducted on games like Subway Surfers, Pokémon GO!, Beatstar, and Avakin Life from 20 studios that reach a total of more than 80 million players per week. The studios included Bandai Namco, as well as Funplus, Hutch, Jagex, Microsoft, Niantic, Outplay, Reliance, Rovio, Space Ape Games, Sybo, Ten Square Games and Tripledot.
The surveys were conducted on games like Subway Surfers, Pokémon GO!, Beatstar, and Avakin Life from 20 studios that reach a total of more than 80 million players per week. The studios included Bandai Namco, as well as Funplus, Hutch, Jagex, Microsoft, Niantic, Outplay, Reliance, Rovio, Space Ape Games, Sybo, Ten Square Games and Tripledot.
