Sensor Tower: Europe's Mobile Gaming Market Bucks the Trend
In mid-March, Sensor Tower released its "The State of Gaming 2024" report, which forecasts a two per cent decline in global mobile gaming revenues in 2023 and analyses a number of trends. In Europe, revenues outperformed the global average.
Only if you know which social media platform to use to reach hypercasual gamers (red), casual gamers (green) and core gamers (blue) can you target them. The chart from Sensor Tower shows the average impression rate compared to the general US population.Sensor Tower
2023 was a challenging year for the mobile gaming market. This is the key finding of The State of Gaming 2024, a new report published by US-based research firm Sensor Tower. The free report can be downloaded from the Sensor Tower website after registration.
2023 was a challenging year for the mobile gaming market. This is the key finding of The State of Gaming 2024, a new report published by US-based research firm Sensor Tower. The free report can be downloaded from the Sensor Tower website after registration.
