How do industry executives rate Europe's position in the global market? We spoke to Christian Moriz, Managing Director / VP Publishing Services at Plaion, to find out.
The European games market is large and varied, but how does its level of competitiveness compare with that of the USA and Asia? So, how are companies dealing with these challenges? This series of interviews features numerous executives answering all these questions. We interviewed Christian Moriz, Managing Director / VP Publishing Services at Plaion (Germany, Austria).
GamesMarkt: What is your opinion of the current state of the European games market?
Christian Moriz: "Plaion is a truly global company, with business and staff around the globe, including offices in eg. the US, Hong Kong and Australia. However, the vast majority of our more than 1,800 employees, including all of our game studios, are based here in Europe. We believe in Europe as a production location for fantastic games with global appeal, as well as in the passion and dedication of European players."
GamesMarkt: Is Europe able to compete with the other major markets, particularly North America and Asia?
Christian Moriz: "The Kingdom Come: Deliverance franchise is steeped in the culture and history of the Czech Republic, featuring real historic locations and people. Yet, our biggest markets for KCD2 this year have been North America and predominantly Chinese-speaking countries, even ahead of strong European markets like Germany, the UK and France. According to CzechTourism, KCD2 is even responsible for an increase in tourism. European game talent has much to offer the world, and we have only just scratched the surface."
GamesMarkt: How would you say Plaion is positioned in terms of the opportunities and challenges it faces in the European market?
Christian Moriz: "Plaion is home to outstanding and passionate storytellers, creators, artists, and innovators. Talent with a strong, global vision. We believe people will always gravitate towards authentic, high-quality gaming experiences, and the standout success of KCD2 has proven that we are perfectly positioned to deliver just that."
With over three million copies sold (and counting), Kingdom Come: Deliverance II has been a huge success for Plaion
