Yfood Launches Genshin Impact Editions With HoYoverse
– 2 min read
yfood partners with HoYoverse to launch its biggest Gaming Edition yet, featuring two flavors. Starting 7 August, the yfood limited Genshin Impact Editions will be available online internationally, and from mid-August, they'll be in stores across Germany.
The German "smart food brand" yfood has teamed up with HoYoverse to launch their fifth Gaming Edition, inspired by the global hit Genshin Impact, with the introduction of two flavors: "Banana Peanut" and "Icy Coconut." These will be represented by the in-game characters Amber and Qiqi. Starting 7 August, the yfood limited Genshin Impact Editions will be available online internationally, and from mid-August, they'll be in stores across Germany. The release spans the GSA region, France, the Netherlands, the UK, and German retail stores.
"Genshin Impact's open world, where players continually set out for unknown lands and uncover new mysteries, mirrors the innovation and exploration that yfood champions. Our products are designed to support this spirit of discovery," adds Marco Raab, Chief Brand Officer at yfood.
"Genshin Impact is committed to providing players with innovative experiences inside and outside the game. We hope the new flavors inspired by our beloved Genshin Impact characters will nourish our fans and players and help them get ready for more adventures in Teyvat and their daily life!" says Wenyi Jin, President, Global Publishing and Operations of HoYoverse.
yfood continues to focus on the cosplay scene. Both companies kicked off their collaboration with Genshin Impact at DoKomi, supported by Kaddi Cosplay and a photoshoot by eosAndy. Next up is gamescom, where yfood and HoYoverse will host a cosplay contest featuring renowned cosplayers Krystl Cosplay and Kes Cosplay as Amber and Qiqi.
Currently, the products by yfood can be ordered in more than 30 European markets and are listed at almost 30,000 POS in eight countries.
HoYoverse is a global interactive entertainment brand including games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, and Tears of Themis, as well as a wide range of entertainment content including the virtual character Lumi and the N0va Desktop App, anime, manga, light novels, and music. In the future, HoYoverse will continue to expand its content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, and Seoul.
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