After leaving Ranieri, Georg Reckenthäler is back with a new consulting firm. Plan B not only wants to offer communication services but also coaching services. In doing so, Plan B is not limited to gaming, but focuses in particular on digital health and healthcare.

The focus of the company is based on the personal background of founder Georg Reckenthäler, who once entered the communications and games industry as a doctor and graduate in human medicine. Nevertheless, in addition to the areas of digital health, health care and medical technology, the gaming, consumer tech and technology markets will be the focus of the new agency Plan B. Reckenthäler plans to offer not only classic communication support but also strategic consulting and coaching services for established companies, start-ups and individuals.

Georg Reckenthäler worked for various agencies before setting up his own business in 2008 with wildcard communications. In 2017, the British Ranieri Agency took over wildcard, which from then on operated as the German branch of Ranieri. Reckenthäler remained on board and further expanded the gaming sector in particular. In the summer of 2024, he left the agency to set up his own business again.

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Written by

Stephan Steininger
Stephan Steininger
Stephan is Editor in Chief