Xsolla and AppsFlyer Present Custom Integration for Web Shops
– 2 min read
Xsolla has announced a partnership with AppsFlyer to provide game developers with improved insights and simplified activation for its Web Shop solution, addressing the challenges of cross-platform measurement and attribution.
Video game commerce company Xsolla has partnered with mobile marketing analytics provider AppsFlyer in a 'first-of-its-kind' industry web shop collaboration. The expanded partnership will provide game developers with enhanced insights and simplified activation for Xsolla's Web Shop solution, which is available worldwide. It also introduces solutions to address cross-platform measurement and attribution challenges. The partnership includes two integration options: server-to-server (S2S) and web integrations for mobile games.
"Xsolla's Web Shop solution has revolutionized the mobile game development industry, with over 500 Webshops established. Previously, the traditional mobile measurement tools were not suitable for this scenario. These integrations with AppsFlyer bridge the data gap between Web Shops and mobile apps, offering game developers a complete view of LTV and overall ROI," said Berkley Egenes, Chief Marketing & Growth Officer Xsolla. "This collaboration underscores Xsolla's commitment to simplifying complexities for our mobile game partners and enabling smarter business decisions based on complete data flows across the player journey."
"In an increasingly evolving and dynamic gaming ecosystem, understanding the full user journey across mobile and web is critical for developers looking to optimize performance and maximize revenue," said Adam Smart, Product Director of Gaming at AppsFlyer. "By combining Xsolla's expertise in commerce with AppsFlyer’s leading analytics capabilities, we'll see seamless cross-platform measurement and attribution, giving developers the insights they need to drive smarter decisions and accelerate growth for the industry. These integrations ensure developers can focus on creating exceptional gaming experiences, knowing that their successes are appropriately credited."
The Mobile Application S2S Integration enables full Lifetime Value (LTV) and Return on Advertising Spend (ROAS) measurement for purchases made within the application and in the Web Shop. The Web Integration Activation is designed to measure and evaluate marketing performance, advertising conversion rates, high performing ad creatives and re-targeting efforts for Web Shops using Xsolla's Site Builder. The new solutions are available to all mobile developers through Xsolla's and AppsFlyer's publisher accounts "These integrations address two major challenges in the mobile gaming ecosystem: reliable cross-platform LTV and ROAS measurement and accurate tracking of web shop ad campaigns," Xsolla said.
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