Xsolla has announced a Server-to-Server (S2S) integration with Singular, which bridges the gap between mobile marketing and web transactions (D2C) for complete campaign visibility.

Xsolla has announced a new Server-to-Server (S2S) integration with Singular, a marketing analytics and attribution platform, which is focused on mobile. This integration brings together mobile marketing data and direct-to-consumer web purchases, allowing developers to accurately measure campaign performance and player value. "As mobile game makers increasingly turn to Web Shops to expand revenue streams beyond app stores, one challenge has persisted: how to tie those off-platform transactions back to mobile marketing spend. The Xsolla Web Shop + Singular S2S integration closes this gap by treating Web Shop purchases as attributable events, giving developers true Return on Advertising Spend (ROAS) and comprehensive Lifetime Value (LTV) insights", Xsolla explains.

"Having launched more than 600 mobile Web Shops, we've seen developers demand actionable data that connects web monetization with mobile marketing," said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. "Our new S2S integration with Singular delivers that missing link, giving teams the clarity to optimize and scale their Web Shop strategies confidently."

"Our goal at Singular has always been to simplify complex data and make it actionable for growth teams," said Gadi Eliashiv, CEO and Co-Founder at Singular. "By partnering with Xsolla, we’re giving developers the full-funnel visibility they need to measure ROI and maximize revenue across every platform."

Xsolla is a global commerce company. Companies of all sizes, from indie to AAA, partner with Xsolla to help them fund, distribute, market and monetise their games.

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Written by

Marcel Kleffmann
Marcel Kleffmann