Content Affairs Organises Diversity Meetups at Gaming Events, Starting With Caggtus

The agency Content Affairs is committed to bringing more diversity to the games industry. They are organising a series of Diversity Meetups at major gaming events such as caggtus in Leipzig. Further meetups will take place at the Indie Game Fest, gamescom, Dokomi and Games Ground. GamesMarkt spoke to founder Denise Bieber about the initiative.

As part of a larger series, the creator marketing agency Content Affairs is organising several Diversity Meetups at major gaming events, starting with Caggtus in Leipzig on 11 April 2025 from 16:00 to 18:00 (registration) and later at Indie Game Fest, gamescom, Dokomi and Games Ground. The meetups are about creating safe spaces for the FLINTA and LGBTQIA+ community. In this interview, Content Affairs founder Denise Bieber explains the background and highlights the importance of this, especially in the current environment.

GamesMarkt: What exactly are you planning for the Diversity Meetup? Who do you want to bring together?

Denise Bieber: "The Creator Diversity Meetup brings together content creators from the LGBTQAI+ community, women and allies from the games industry and people who work in the creator cosmos - on an equal footing. Our goal is to facilitate real conversations and create a space where people can not only exchange ideas, but also really connect with each other through creative activities without having to explain themselves."

"White, straight, cis men are also welcome - but as allies. Our meetups create space for marginalized perspectives. If you support this and are open to other experiences, you've come to the right place."

"A real highlight of Caggtus in Leipzig will be a floral installation: a 'rain of flowers' that creates a small oasis of calm in the middle of the hustle and bustle of the trade fair - a place that invites you to relax."

"There will also be a community board where anyone who wants to can record their thoughts, tips or short anecdotes on a specific topic. The end result is a collaborative, rather colorful artwork. We have hidden even more little activities and have you always wanted a tattoo...? Now would be your chance."

"And yes - a few sweets and snacks are of course also a must. Who can resist a well-stocked candy bar?"

GamesMarkt: Where do these meetings take place, and during what kind of events?

Denise Bieber: "The Creator Diversity Meetups take place as part of major gaming events throughout Germany. The next one is coming up soon: on April 11 at Caggtus in Leipzig. Other stops this year include the Indie Game Fest, DoKomi, gamescom and Games Ground."

"What is important to us is that our meetups are not classic frontal formats. It's more about creating spaces where you can get into conversation, make things happen and become part of the whole. Sometimes through creative impulses, sometimes through discussions or small actions that invite you to join in without any major hurdles."

"And who knows - maybe there will be other events too. We are always looking to see where it makes sense and where open cooperation is welcome."

GamesMarkt: Is this a Content Affairs only project or are you collaborating with others?

Denise Bieber: "The Diversity Meetups are a project by Content Affairs, the creator marketing agency that specializes in supporting content creators from marginalized groups in the games industry - but definitely not one that we think about on our own. Our idea thrives on people coming together, networking and initiating things together."

"That's why we are happy to work with partners who share similar values and are keen to shape such spaces together with us - be it with concrete input, infrastructure or simply by being present on site. We see ourselves more as hosts who open the doors - those who walk through these doors ideally bring their own perspectives, ideas and experiences with them."

GamesMarkt: Why are these safe spaces important (especially in gaming)?

Denise Bieber: "Safe spaces are particularly important in the gaming world because they often represent the opposite of what many people experience in everyday life - and unfortunately also online: Exclusion, toxic comments or the feeling of constantly having to explain themselves."

"We see that people are affected in different ways. This is precisely why it is important to create a space where all facets are welcome. Safe spaces offer a protected environment in which you can simply be who you are. Without reservations, without code-switching, without worrying whether you “fit in”. This not only creates relief, but also real encounters - with yourself and with others."

"In an industry that is creative, loud and diverse, this should actually be a matter of course. But it is not yet the case everywhere. That's why we need places where diversity is not only considered, but lived as a matter of course. And sometimes that starts with a quiet chat at a candy bar."

GamesMarkt: At a time when the Trump administration has scrapped diversity, equality and inclusion programmes across the board - and is likely to encourage companies in other countries to do the same - how important are diversity meetups?

Denise Bieber: "When big political forces start portraying diversity as a burden, it becomes all the more clear how important community-led initiatives are. Diversity is not a 'nice-to-have' from better times or a trend that can be scrapped when it becomes inconvenient - it is necessary, especially now."

"The attempts to scrap DEI programs only show how little understanding there is for structural inequalities. But the need for belonging, for safe spaces, for representation - that's not going away. It's there. Every day."

"That's why Diversity Meetups are not a reaction to regression - they are an expression of continuity. And it is precisely when it is ignored that our voices for equality only become clearer, louder and more self-confident."

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