When it comes to the Swiss gaming market, Digitec Galaxus is a force to be reckoned with. The e-commerce company, which has its roots in the electronics sector, is also a major player in game distribution in Switzerland and beyond.
To understand the success of Swiss company Digitec Galaxus, you only need to look at its business performance in 2025. Platform sales rose by 17 per cent year-on-year to 3.76 billion Swiss francs. At the time the figures were announced in early January, this equated to €4.02 billion. The company is the largest e-commerce player in Switzerland, ahead of Amazon, not behind it.
Of course, you can’t achieve that if you limit yourself to one product category. Galaxus sells almost everything, including games. “It is difficult to make a comparison because we have a very large number of products,” Cornelia Schübel, Category Business at Galaxus, finds it difficult to distinguish Galaxus’s games business from other product areas. But she also says: “As we come from the electronics sector, we have been very strong in the gaming sector for years.” However, significant growth is occurring elsewhere. For example, in Lego, or in batteries and cables. “Video game sales have remained relatively stable over the last four years,” Schübel says. “The VR headset and game console sector has also remained stable. We are currently only seeing strong growth in Switzerland in the accessories sector.” It is interesting to note that Galaxus also operates its own digital game distribution business in Switzerland. But: “The download sector is still in its infancy for us; we currently sell significantly more classic game boxes than download codes,” Schübel points out.
In Germany, Galaxus’s most important market alongside its home market, the company’s games business is performing similarly to Switzerland. “Game sales have not grown significantly, but we are seeing more growth in accessories and especially controllers. Game console sales have increased in recent years. As in Switzerland, the download area is still relatively small,” says Schübel.
Unlike in Switzerland, Galaxus is still significantly behind Amazon in Germany. Growth is strong, but there is still a long way to go. However, this does not deter
Galaxus. The company is steadily expanding its international presence without overextending itself. The best example of this is logistics. In 2025, a second centre was opened in Germany, although not primarily for the German market. “Our new logistics location in Neuenburg am Rhein will primarily help the Swiss market in the short and medium term, as we have reached our limits there. The Krefeld location will continue to be responsible for Germany and the EU, and our warehouse in Krefeld also offers enough space to handle business from there for the next few years,” says Daniel Borchers, Senior Communications Manager at Galaxus Deutschland.
According to Borchers, there are currently no plans to expand into other regions. For the moment, the focus is on existing shops in the EU, particularly in Germany. In addition to Germany and Switzerland, Galaxus also supplies customers in Austria, Italy, France, Belgium, and the Netherlands. And there, too, it is enjoying success: Sales outside Switzerland rose by 15% to €405 million in 2025.
