Elena Grigorian (My.Games) on Europe as a Gaming Location

The European games market is large and varied, but how does its level of competitiveness compare with that of the USA and Asia? So, how are companies dealing with these challenges? This series of interviews features numerous executives answering all these questions. We interviewed Elena Grigorian, Chief Executive Officer of My.Games (the Netherlands).

GamesMarkt: What is your opinion of the current state of the European games market?

Elena Grigorian: "The current European games market is complex and challenging. Companies are facing significant pressures from product innovation, increasing competition, and evolving regulatory frameworks. There are both positive and negative aspects, but ultimately, the companies that succeed will be those capable of adapting and responding effectively. It's a crucial lesson for the entire market to manage resources wisely and strategically."

GamesMarkt: Is Europe able to compete with the other major markets, particularly North America and Asia?

Elena Grigorian: "In my opinion, Europe has strong potential to successfully compete. The region boasts extensive development experience, reasonably moderate team costs, and significant governmental support — all critical ingredients for future success. The primary risks are slow mobilization and the possibility of becoming overly dependent on American companies looking to reduce costs without compromising quality."

GamesMarkt: How would you say My.Games is positioned in terms of the opportunities and challenges it faces in the European market?

Elena Grigorian: "As a company, My.Games is well-diversified and confident in its future. We've made several challenging decisions to build a solid foundation for sustained growth, and we believe these actions will prove worthwhile. Recently, we have become more focused and increasingly open to collaborations with external partners."