GamerLegion Launched First Full Apparel Collection

Berlin-based esports team GamerLegion has released its first collection and launched a new website. Following their success at the Paris Major Finals last year, the company has invested in marketing and branding.

GamerLegion has experienced significant growth, especially after its success at the Paris Major Finals last year (2nd place in Counter-Strike). Following these events, two key hires were made at the end of 2023: Conor Scannell as Marketing Lead and Oliver Feichtinger as Brand Lead. The company has invested in marketing and branding, with a notable development being the launch of its new slogan: "Join the Legion - Live the Legion".

After six months of design and production, GamerLegion launches its first complete merchandise collection, "SERIES///001". The collection features three different designs, tailored to different in-game characters and fan preferences: "Technician" (hardware design), "Supporter" (banner design) and "Enforcer" (slasher design). The entire team and staff were involved in planning, executing and even modelling the campaign. "This collection stands out with its heavy fabrics and premium details, distinguishing it from typical esports merchandise. Produced in Turkey, the collection embodies the principle of "quality over quantity," reflecting the ethos of its players," GamerLegion explains.

Oliver Feichtinger, Brand Lead at GamerLegion, says: "Our first full apparel collection, SERIES///001, invites all our current and future fans to show their support for GamerLegion and join us in our rise to the elite level of Counter-Strike. The collection is designed to be worn both on the streets and in the largest esports venues worldwide. Centered around our community, our brand efforts reflect our esports philosophy: invest in high-potential assets and showcase our strengths to the world. I'm incredibly proud to be part of an organization bursting with energy, enthusiasm, and raw talent, ready to make our mark in the esports world and overcome any challenges. When you join the legion, you live the legion."

Five trailers were released over the course of a week, followed by a short film on the GamerLegion YouTube channel. The first teasers received a positive response, with some fans buying merchandise before the official shop launch. The campaign will run for three weeks with videos, behind-the-scenes content and photos.

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