BIG and Logitech G Forge Multi-Year Partnership
– 1 min read
Berlin International Gaming, or BIG, and Logitech G have announced a global strategic partnership. This will open up new opportunities to promote the esports landscape in GSA and beyond.
The German esports organization Berlin International Gaming and Logitech G, Logitech's gaming technology and gear brand, have announced a global strategic partnership. The collaboration is expected to create new opportunities for both parties. As part of the agreement, Logitech will equip BIG's pro rosters with its Logitech G Pro Series, a line-up of headsets, mice, and keyboards designed for esports athletes.
"As the preferred gear choice among BIG's players and being the world's most prestigious peripheral brand in esports, Logitech G is a natural fit for our brand and talents," said Daniel Finkler, CEO of BIG. "This partnership is a testament to Logitech's faith in BIG as the leading esports club in Germany: With their multi-year support and provision of high-end products for our teams, Logitech G will play an instrumental role in promoting the development of German esports on a global level in the coming years. Welcome to BIG!"
"As Logitech G is expanding its presence in offline activations and experiences, with a focus on engaging the gaming community in the German market, the partnership will also feature BIG's star players from multiple game titles as the new faces of several storytelling elements. Meanwhile, BIG will serve as a key partner for Logitech G in the GSA region, contributing its expertise and insights to drive the success of joint initiatives", the announcement states.
"We're thrilled to join forces with BIG, a true powerhouse in esports," said Yalcin Yilmaz, Vice President & Head of Europe for Logitech. "Designed in collaboration with top players worldwide, our PRO Series gear embodies excellence and is engineered to win. Teaming up with BIG transcends mere sponsorship; it's a true alliance. Together, we're excited to create new pathways within the German gaming community."
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