PepsiCo will be the main partner of the 2025 Esports World Cup with its Pepsi and Mountain Dew brands. Both sides announced this just a few days before the start of the esports event.

For PepsiCo and the Pepsi brand, this marks a return to the Esports World Cup (EWC) in Riyadh. They were also involved in last year's inaugural event as a main partner. This time, however, PepsiCo will also be incorporating Mountain Dew into its EWC activities. Acordings to the partners PepsoCo and Esports World Cup Federation, activations will include immersive fan zones, large-scale product sampling, and co-branded content with artists, creators, and players.

"We’re excited to have Pepsi and Mountain Dew back as Main Partners for the second year. These are brands that truly get gaming and its fans. With their support, this year’s Esports World Cup will be an even bigger celebration of community and creativity", says Mohammed Al Nimer, Chief Commercial Officer at Esports World Cup Foundation.

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Written by

Stephan Steininger
Stephan Steininger
Stephan is Editor in Chief