European Esports Federation Elects Goran Kuzmić as President and Adopts ESBD Motion

People

Freyja Melhorn on the European Games Industry - GamesMarket Industry Leaders Survey 2026

How do gaming executives rate Europe's position in the global market? And what key challenges and trends are currently affecting the industry? We spoke to Freyja Melhorn, Director Marketing Communications BXDXO (Germany), to find out.

By Marcel Kleffmann • 3 min read

Xsolla's Berkley Egenes on D2C, Emerging Markets and Monetising Games Globally

When it comes to monetising games, direct-to-consumer channels are becoming an increasingly important way of strengthening the connection between game developers and their customers. We spoke to Berkley Egenes, Xsolla’s Chief Marketing & Growth Officer, about this and other related issues.

By Marcel Kleffmann • 7 min read

People

EGDF Strengthens Its Developer Relations With Marc Bosch

Marc Bosch, a German games industry veteran, joined EGDF as a developer relations and business development lead at the beginning of September 2026.

By Marcel Kleffmann • 1 min read

Daily

GamesMarket Daily – 18 Sep 26: Medienboard, Freyja Melhorn, EEF, EU Kids Act, BIG and BWI, Salt Games, Game Studies

A new president of European esports is set to bring a breath of fresh air, whilst the debate over the EU Kids Act continues. The Medienboard is celebrating the anniversary of its games funding programme, and Freyja Melhorn is featured in an interview.

By Stephan Steininger • 6 min read

Politics

EU Kids Act: Reactions and Analyses

Following the VGE and Bavaria’s Digital Minister Mehring, other stakeholders including the EGDF, Osborne Clarke and Digitaleurope have spoken out on the European Commission’s proposal for the EU Kids Act. One thing is clear: the details are crucial and they still need to be worked out.

By Stephan Steininger • 3 min read

People

Freyja Melhorn on the European Games Industry - GamesMarket Industry Leaders Survey 2026

How do gaming executives rate Europe's position in the global market? And what key challenges and trends are currently affecting the industry? We spoke to Freyja Melhorn, Director Marketing Communications BXDXO (Germany), to find out.

By Marcel Kleffmann • 3 min read

Esports

BIG and BWI Extend Joint Partnership

Berlin International Gaming (BIG) and BWI, the digitalisation partner of the German Armed Forces (Bundeswehr), are extending their partnership for a second time. Going forward, they will also be deepening synergies in employer branding and community activation.

By Marcel Kleffmann • 1 min read

Business

Dredge Devs Black Salt Games Enter Publishing As Saltworks Entertainment

With a new publishing umbrella company called Saltworks Entertainment, Dredge developer Black Salt Games enters publishing. Another new dev sister, Team Trifold, has been founded as well.

By Pascal Wagner • 1 min read

Campus

Game Studies Watchlist 2026 #34

The Game Studies Watchlist newsletter, curated by Professor Rudolf Inderst, is published weekly on GamesMarket. This week's edition focuses on Zelda, DLSS 5, TTRPGs and more.

By Rudolf Inderst • 4 min read