Green Man Gaming has partnered with Regroup China, a digital marketing agency that specialises in helping businesses enter and grow in the Chinese market. The two companies will collaborate to promote a selection of PC game bundles designed specifically for Chinese gamers.
Given that China is one of the world's largest PC gaming markets, Green Man Gaming aims to strengthen its presence in the region. Through this collaboration, Green Man Gaming will leverage Regroup China's expertise in the Chinese digital ecosystem to increase brand visibility and boost sales of curated PC game bundles for Chinese players. This will include localised campaigns on major social platforms, performance marketing, influencer engagement and e-commerce optimisation. The first campaign in this collaboration is the "Better Together Co-Op Fun" bundle, which has been created for Chinese gamers and will be promoted on platforms such as Bilibili and Douyin.
"We're excited to partner with Regroup China to accelerate our growth in China," said Ian McGregor CMO - Green Man Gaming. "Their deep understanding of the local digital landscape and proven track record in helping global brands succeed in China makes them an ideal partner as we bring our PC game bundles to a broader audience."
"This partnership reflects our commitment to helping global gaming brands succeed in China's competitive digital market," said a representative from Regroup China. "By combining Green Man Gaming’s strong portfolio of PC titles with our localized marketing expertise, we are confident in delivering measurable growth and sustainable market expansion."
