Kalypso Celebrating Its 20th Anniversary With a Campaign and Teasing News at Gamescom

Development

Consistency Over Volume: The Real Test for AI-Generated 3D Assets in Game Production

Advertorial | Generative AI has long been able to produce a 3D model in seconds. For studios, however, its value hinges on a different question: whether the results are consistent enough to actually save production time.

By Meshy.ai • 3 min read

Business

Microsoft Is Testing Ad-Supported Game Streaming

According to Microsoft, the company has launched a trial of ad-supported game streaming. The feature is available to the Xbox Insider Community for testing with select Xbox games.

By Stephan Steininger • 1 min read

Business

The First Quarter of Ubisoft's Transition Year

Ubisoft's first quarter was slightly above expectations in a year that is seen as a transition period, with sales down 9% year-on-year. However, Assassin's Creed Black Flag exceeded its annual targets in just 14 days.

By Marcel Kleffmann • 2 min read

Daily

GamesMarket Daily 28 July 2026 - Kalypso Anniversary, Ubisoft + Politicians at gamescom, Paris Game Biz & more

GamesMarket's daily editorial editorial comment and an overview of all news of the day, not just to your inbox, but freely available online as well. The topics of the day: Paris Game Biz, politicians at gamescom, Ubisoft's expo lineup and Kalypso's anniversary.

By Pascal Wagner • 5 min read

People

John Hight Steps Down as President of Wizards of the Coast

John Hight, President of Wizards of the Coast under Hasbro, is leaving his position after two years. He will remain as an advisor onboarding the next president, who is not yet selected.

By Pascal Wagner • 1 min read

gamescom

gamescom 2026: Politicians on Site

Which politicians will be at gamescom, representing their state or region? From the highest European and German politicians to representatives from important games production regions all around the world, you can find every confirmed politician here.

By Pascal Wagner • 1 min read

People

NRW Minister Neubaur Visits gamescom and Quebec Booth

North Rhine-Westphalia's Minister of Economic Affairs will visit gamescom 2026 on a press tour. One of her stops: A meeting with Geneviève Rolland, General Delegate for the region of Quebec.

By Pascal Wagner • 1 min read

Campus

G+ Researcher Spotlight: Rudolf Thomas Inderst

In our ongoing series about games researchers, we portrait the people wo bring game studies forward and define how game making is taught and learned at universities. Today in the spotlight is Rudolf Inderst of Neu-Ulm University of Applied Sciences and regular science columnist here at GamesMarket.

By Pascal Wagner • 6 min read

Development

Consistency Over Volume: The Real Test for AI-Generated 3D Assets in Game Production

Advertorial | Generative AI has long been able to produce a 3D model in seconds. For studios, however, its value hinges on a different question: whether the results are consistent enough to actually save production time.

By Meshy.ai • 3 min read