Die britische Bevölkerung wird im Herbst von einer regelrechten Kampagnenwelle der drei großen Konsolenhersteller überrollt werden. Sony plant zwischen sechs und zehn Millionen Pfund für seine Marketingkampagnen im vierten Quartal ein. Nintendo veranschlagt einen Etat von sechs Millionen Pfund. Von dem gesamteuropäischen Werbebudget in Höhe von 60 Millionen Pfund will Sega rund zehn Prozent auf den Inseln ausgeben.

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