Web Media Publishing Wins Asmodee Account for Performance Marketing

Board game giant Asmodee has entered into a partnership with viralwunder. The subsidiary of Web Media Publishing AG will be responsible for performance marketing.

Asmodee is partnering with viralwunder, a subsidiary of Web Media Publishing AG, to manage its in-house performance campaigns. viralwunder will help the games publisher communicate new releases, evergreens and seasonal offers to the appropriate target groups. Under the agency name viralwunder, Web Media Publishing also serves clients such as Nvidia, Square Enix, Capcom and Constantin Film from its offices in Cologne and Munich.

Sören Lohse, Head of Business Development at Web Media Publishing AG, is delighted with the new partnership: "Asmodee is the first port of call for many fans of board and parlour games. Their extensive range of products, from classics for the whole family to complex games for connoisseurs, offers us an excellent opportunity to make full use of our expertise in performance marketing. The aim is to combine target groups, content and channels in a precise and efficient manner in order to achieve the best results for Asmodee. Mastering these challenges is deeply rooted in our agency DNA."

Jan Claßen, Team Head of Digital Marketing at Asmodee, is looking forward to the cooperation: "When we launched our new collectible card game Star Wars: Unlimited, viralwunder impressed us with a well thought-out concept, fast and well thought-out implementation and excellent results. It was therefore an easy decision to choose our new performance agency. We are very much looking forward to many more successes in the future."

Asmodee, part of the Embracer Group, specialises in board games. Headquartered in Boulogne-Billancourt, France, Asmodee employs over 2,500 people and has one of the world's largest catalogues of board game IPs, with Catan, Ticket to Ride, Dobble/Spot it!, Exploding Kittens and 365 other titles across multiple physical and digital platforms.

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