Advertorial | The business area is open — and runs through Friday only. At Hall 3.2, Stand A040, Meshy is on site with live demos and the team behind them. The conversation worth having there is not about the models — it is about what generative 3D changes for studios.
Generative 3D entered production through the unglamorous end: props, blockouts, prototyping. The structural effect shows up one level higher. When a usable first pass takes minutes rather than days, the old coupling between scope, budget and headcount starts to loosen: vertical slices become affordable earlier in a project, iteration runs at the speed of art direction rather than modelling capacity, and productions that used to require an outsourcing budget come within reach of small teams. For art teams, the hours move up the stack: less time producing geometry, more time directing it.
The condition for all of this is consistency — outputs that stay on the approved concept and drop into an existing pipeline. That is what the stand is set up to let studios test against their own production reality: Meshy 7's industry-leading image-to-3D consistency running live on reference images, the 3D Agent building style-consistent asset families, exports in FBX, GLB and OBJ for Unity and Unreal.
And for studios curious about the layer above assets — AI generating gameplay itself — Black Box: Infinite Arsenal, Meshy's AI roguelite, is playable in Hall 10.1, Stand F072.
