My.Games Launches AdsAdvisor as Service Platform for Third-Parties

With AdsAdvisor, My.games has launched a new service platform that is also available to other companies as a service provider. AdsAdvisor is designed to help optimise the marketing performance of campaigns and is not limited to gaming apps.

The tools, which AdsAdvisor now also offers to third-party app developers, were developed to support their own My.Games products and their development teams. According to the company, the tools and workflows are based on years of practical experience in the mobile business. They are used to analyse campaigns and create transparency in product and marketing metrics so that the right marketing decisions can be made.

According to My.games, AdsAdvisor is already being used in more than 40 mobile projects. These include not only games, but also apps in the health and fitness sector. Marketing Analytics comprises over 200 customisable metrics and parameters, which should ensure a high level of data accuracy and thus a correspondingly good forecasting function. This includes financial programmes such as ROI or ROAS, comprehensive insights into metrics such as turnover or LTC, as well as support for iOS campaigns. According to My.Games, the AdsAdvisor portfolio will be continuously expanded to meet new tools and trends in the mobile market.

"We're excited to see AdsAdvisor launch globally and provide a solution that meets the real-world needs of today's mobile marketers. It's an advanced platform that supports the entire marketing cycle and provides teams with the resources they need to navigate the rapidly changing mobile marketplace. Having led marketing for dozens of successful mobile titles, we've brought together everything that's worked in AdsAdvisor - from proven workflows to data-driven decision support. By arming businesses with actionable insights, we provide transparency and predictability of performance and deliver valuable tools for marketing analytics, workflow optimisation, evaluating team effectiveness and achieving better results," says Eugene Chernysh, Chief Operating Officer at AdsAdvisor.