The first I3 Indie Expo was much bigger than originally planned. The combination of influencer marketing and targeted storytelling for indie games has been a success for Instinct3. They want to continue on this path.

Instinct3 has drawn conclusions from the first I3 Indie Expo. What started as an idea for a "small 24-hour stream" quickly became an event at Xperion in Berlin: four hours of programming with many references to other game shows, including "world premieres", 300 guests on site, 60 game stations, over 12,000 viewers live on Twitch and more than 1,000 keys handed out.

In total, five games published or co-published by Instinct3 were presented (GamesMarkt reported). Since then, over 175,000 wishlists have been counted on Steam across all games. Two demos made it to the top charts of the Steam Next Fest and have already reached 100,000 unique players. More than three million views on Instinct3's creator channels (1 million long form, 2 million short form) of the featured game content on YouTube alone.

"For us, this reinforces the fact that community-based storytelling and content with serious impact can go hand in hand for indie games - all while showing real enthusiasm for indies. The combination of authentic influencer marketing and targeted storytelling is key. And we have a lot more planned," writes Melvin Frank, Product Lead Publishing on Social Media.


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Marcel Kleffmann
Marcel Kleffmann