According to IIDEA, the new additions will bring new skills and perspectives, helping to further increase growth and representation of the industry in Italy. In fact, all four individuals are experienced industry managers working for large companies. 

Andy Tomlinson and Raffaele Zeppieri, Director of Public Policy at Electronic Arts and Marketing Director at Sony Interactive Entertainment for Italy and Iberia, respectively, are joining the IIDEA board.

Christian Born and Cédric Mimouni are strengthening the association as new vice presidents. Born is Country Manager at Bandai Namco Italy, while Mimouni is Director, Worldwide Category Xbox Games Studios.

Thalita Malagò continues to be responsible for the management of the association. In addition to the four mentioned above, she is supported by Lusia Bixio (Milestone), Federico Brambilla (Exeed), Andrea Persegati (Nintendo Italia), and Carlo Barone (Riot Games), as well as advisory board members Dario Migliavacca (Ubisoft Studios Milan), Rocco Scandizzo (Epic Games), Elisa Di Lorenzo (Untold Games), and Simone Little (Video Games Europe).


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Stephan Steininger
Stephan Steininger is Director of Operations and Editor-in-Chief of GamesMarket. As part of the magazine since its inception in 2001, he knows the GSA games industry by heart.