Hermen Hulst and Hideaki Nishino named as new CEOs of Sony Interactive Entertainment

Sony Interactive Entertainment (SIE) has announced a new leadership structure. Hideaki Nishino will become CEO of the Platform Business Group. The Studio Business Group will be led by Hermen Hulst as CEO. The new management structure is designed to ensure sustainable growth.

Sony Group Corporation and Sony Interactive Entertainment (SIE) have announced the new leadership structure for SIE. Hideaki Nishino will become CEO of SIE's Platform Business Group and Hermen Hulst will become CEO of SIE's Studio Business Group, effective 1 June 2024. Hiroki Totoki, who has been serving as interim CEO of SIE, will become Chairman of SIE, in addition to continuing to serve as President, COO and CFO of Sony Group Corporation. Nishino and Hulst will report to Totoki and intend to work closely together to strengthen their respective core businesses while maximizing synergies at SIE.

"Sony Interactive Entertainment is a dynamic and growing business that delivers incredible entertainment experiences through the connection of content and technology. These two leaders will have clear responsibilities and will manage strategic direction to ensure the focus remains on deepening engagement with existing PlayStation users and expanding experiences to new audiences," said Hiroki Totoki, Interim CEO, Sony Interactive Entertainment, President, COO and CFO, Sony Group Corporation.

Nishino is currently SVP, Platform Experience Group, leading the team responsible for developing the experiences and technology within PlayStation products and services. In his new role as CEO of the Platform Business Group, Nishino will continue to be responsible for technology, products, services and platform experience. "He will also oversee third party publisher and developer relations and commercial operations, including sales and marketing of hardware, services, and peripheral," the company says.

"We will continue to connect players and creators through world-class products, services, and technology. We always strive to grow our community even bigger with innovation in every area at Sony Interactive Entertainment," said Hideaki Nishino, SVP, Platform Experience Group. "I am honored to be appointed such an important role alongside Hermen. By working more closely together, we will be positioned to build incredible experiences for an ever-expanding audience now and in the future."

Currently SVP and Head of PlayStation Studios, Hulst is responsible for developing content across multiple devices, including PlayStation consoles and PCs, as well as bringing video game IP to new media such as film and television through PlayStation Productions. In his new role as CEO of the Studio Business Group, Hulst will be responsible for the development, publishing and business operations of SIE's first-party content. He was previously managing director of Guerilla Games.

"I am thrilled to lead the studio business group and continue to build on our success with PlayStation 5, while preparing for the future," said Hermen Hulst, SVP, Head of PlayStation Studios. "The video game industry is one of the largest entertainment industries in the world and has been built on the marriage of content and technology, and I look forward to continuing to push the boundaries of play and entertainment."

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