Devon Pritchard Succeeds Doug Bowser as President and COO of NoA

Change at the top of Nintendo of America: President and COO Doug Bowser is retiring at the end of the year. He will be succeeded by Devon Pritchard, a long-standing member of the NoA management team. Nintendo Managing Executive Officer Satoru Shibata will take on the role of CEO of NoA in addition to his existing responsibilities.
Nintendo handles the leadership change at its US subsidiary Nintendo of America (NoA) smoothly. Doug Bowser, who moved from Electronic Arts to NoA in 2015 (in German) and took over as president and COO from Reggie Fils-Aime in 2019 (in German), announced his resignation at the turn of the year.
His successor will be Devon Pritchard. She brings nearly two decades of industry experience and has been part of NoA's leadership circle for many years. Pritchard is currently Executive Vice President of Revenue, Marketing, and Consumer Experience. "I am humbled and excited to take on this new role," said Pritchard. "Doug has been a fantastic mentor, and I look forward to building on the incredible foundation he has helped establish. With characters and worlds that offer something for everyone, my focus will be continuing to build on Nintendo’s legacy of surprising and delighting our longtime fans, while at the same time welcoming new players into the Nintendo family."
Bowser says on retiring form his position: "Leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we’ve created for consumers. Now, it’s time for the next generation of leadership and Devon’s track record speaks for itself. She is an exceptional leader, and her promotion is a testament to her strong performance and strategic contributions to the company’s growth."
President Shuntaro Furukawa from Nintendo's corporate headquarters also had words of praise for both of them when the change was announced. Kyoto is also using the transition to further expand the connections between the corporate headquarters and NoA. As part of his appointment, Pritchard will not only join the board of Nintendo of America, but will also take on the role of executive officer at the corporate level at Nintendo Co. In return, group CEO Satoru Shibata will formally take over as CEO of NoA. Shibata is also well known to many in the European games industry. He led Nintendo of Europe from 2000 till 2018 as President before returning to the corporate headquarters (in German) to take over global responsibilities.
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