Sabrina Ratih, COO of G2 Esports // G2 X Smiley Streetwear Collection © G2 Business G2 Teams Up With Smiley on Streetwear Collection G2 has announced another fashion collaboration, this time with the lifestyle brand Smiley. The limited-edition capsule collection marks Smiley's first ever collaboration with an esports brand. Berlin-based entertainment and esports brand G2 is expanding its lifestyle collection with a collaboration with the lifestyle brand Smiley. This limited-edition drop, By Marcel Kleffmann • 2 min read
These games from Bavaria can be seen at the Indie Arena Booth (from left): Train Jumble, Tiny Auto Knights, Tavern Talk Stories: Dreamwalker, The Games You Make and Burn with Me © GM Products Games/Bavaria Brings These Five Studios to the Indie Arena Booth Nozomu Games, Gentle Troll Entertainment, Jumpy Bit, Mumpitz Games and Emerge Entertainment are the Bavarian studios that will be exhibiting at the Indie Arena Booth at gamescom as part of their partnership with Games/Bavaria. This was announced in a social media post by Games/Bavaria. Games/Bavaria is one By Stephan Steininger • 1 min read
The DGA booth is a popular meeting place for the industry at gamescom. © Dutch Games Association Business Over 20 Participants at the Netherlands Pavilion Organised by DGA Although the Netherlands is not a Top 5 gaming market in Europe in revenue, its games industry is exceptionally strong. This is also evident at the Netherlands Pavilion of the Dutch Games Association, which will be home to over 20 partners at gamescom. The Dutch Games Association (DGA) has unveiled By Stephan Steininger • 1 min read
Charlie Guillemot / Christophe Derennes © Benjamin Loembet / Christophe Derennes (CNW Group/Ubisoft Montréal) Business Christophe Derennes and Charlie Guillemot Lead the New Ubisoft Subsidiary Ubisoft has announced the next step in the roadmap of its new subsidiary. The company has appointed Christophe Derennes and Charlie Guillemot as co-CEOs. Ubisoft announced on 27 March 2025 that it would spin off its three top brands - Assassin's Creed, Far Cry and Tom Clancy' By Marcel Kleffmann • 1 min read
Sudden Strike 5 © Kalypso Media Products Kalypso Media to Release Sudden Strike 5 in 2026 Publisher Kalypso Media and developer Kite Games have announced Sudden Strike 5. This real-time strategy game is set to launch on PC and consoles in 2026. Kalypso Media is continuing the well-known Sudden Strike franchise. Sudden Strike 5 is set to launch on PC, PlayStation 5 and Xbox Series X| By Marcel Kleffmann • 1 min read
Metal Gear Solid Δ: Snake Eater / Genshin Impact, Honkai: Star Rail and Zenless Zone Zero © Konami / HoYoverse Business Konami, Tencent and HoYoverse at gamescom 2025 Both Konami and HoYoverse will be presenting three titles at gamescom 2025. Konami's line-up includes Metal Gear, Silent Hill and Yu-Gi-Oh!, while HoYoverse will be showcasing Genshin Impact, Honkai: Star Rail and Zenless Zone Zero. At gamescom 2025, Konami will be showcasing Metal Gear Solid Δ: Snake Eater, By Marcel Kleffmann • 2 min read
Bo Bragason and Benjamin Evan Ainsworth © IMAGO / Avalon.red, IMAGO / SOPA Images People Bo Bragason and Benjamin Evan Ainsworth Cast in The Legend of Zelda After a long wait, it is now clear who will play the two leading roles in the film adaptation of The Legend of Zelda: Bo Bragason has been cast as Zelda, while Benjamin Evan Ainsworth will take on the role of Link. It has been known since 2023 that ‘The By Team Gamesmarkt • 1 min read
© Picture: Felix Zahn/Deutscher Bundestag Business Transparency Report: game Remains in Good Financial Shape The game association's revenues doubled between April 2024 and March 2025 compared to the previous 12 months, but so did its expenditure. This is according to the Accountability Report of the lobby register of the Deutscher Bundestag. The Deutscher Bundestag's (German Bundestag) lobby register provides a By Stephan Steininger • 2 min read
Bus Simulator 27 © astragon Products astragon Continues the Bus Simulator Series With Developer Simteract The next bus simulation game from astragon Entertainment is Bus Simulator 27. This time, however, the game has been developed by the Polish studio Simteract. Previous instalments were created by stillalive studios. Astragon Entertainment and developer Simteract have announced the development of Bus Simulator 27. In both single-player and cooperative By Marcel Kleffmann • 1 min read
© InnoGames Products InnoGames Unveils and Launches Cozy Coast The Hamburg-based game developer and publisher has announced a new mobile game called Cozy Coast. Already available in selected regions, the global launch on iOS and Android is coming soon. As the company behind games such as Tribal Wars and Forge of Empires, InnoGames is primarily known for its long-term By Stephan Steininger • 1 min read
© Roblox Business Roblox Launches Licensing Platform with Lionsgate, Netflix, Sega, and Kodansha With the new Roblox License Manager, Roblox aims to establish a marketplace for licences between rights holders and Roblox content creator. The goal is to integrate many licensors and introduce various new licensing models so that licensed experiences can be created quickly and easily. Roblox itself describes the move as By Stephan Steininger • 2 min read
In 2024, Microsoft was named the best booth at gamescom. This year, visitors and a jury will decide separately on the best entertainment booth. The best booth in the business area will also be awarded. © Koelnmesse GmbH/Marvin Ruppert Products 19 Categories, Lots of Attention – Submissions for Gamescom Awards Open Exhibitors have until 25 July to register themselves and their games for this year's gamescom awards. This year there are additional categories, and the jury and audience will vote separately for the best booth at gamescom. No gamescom without the gamescom award! This also applies to 2025. Exhibitors By Stephan Steininger • 1 min read
