Felix Falk, Managing Director of game - The German Games Industry Association © Dirk Mathesius/game Business "The Federal Games Funding Programme Pays off for Germany" A new study of the German games industry reveals dynamic growth and significant potential. The industry has grown strongly and the Federal Games Funding Programme is having a positive impact on the public sector. The study concludes that tax incentives are required. By Marcel Kleffmann • 3 min read
Phil Rogers, CEO of Embracer / Lee Guinchard, COO of Embracer © Embracer Group IR People Embracer Appoints Lee Guinchard as Chief Operating Officer The Swedish Embracer Group has appointed Lee Guinchard as Chief Operating Officer and a member of the Executive Management Team as the company transitions to Fellowship Entertainment. By Marcel Kleffmann • 2 min read
Whiskerwood © Minakata Dynamics & Hooded Horse Whiskerwood City builders are one of the most popular subgenres within the strategy genre. Whiskerwood, developed by Minakata Dynamics and published by Hooded Horse, belongs to this crowded genre but attempts to set itself apart with factory and automation elements, as well as cat-and-mouse rivalry. By Marcel Kleffmann • 5 min read
Business Microsoft, Nintendo and Sony Continue to Jointly Commit to Safer Gaming The three console manufacturers Microsoft, Nintendo and Sony Interactive Entertainment are continuing their collaboration on safer gaming, which began in 2020. In a joint statement, they present their evolved shared principles. By Stephan Steininger • 4 min read
The Prague concert. (Warhorse / Shooter) Business Kingdom Come: Deliverance II Concert Plays in Frankfurt After a sold-out premiere in Prague, the Kingdom Come: Deliverance II concert tour by Warhorse Studios and Shooter Promotions moves to Frankfurt am Main on 12 February. By Pascal Wagner • 1 min read
Ranger's Path: National Park Simulator © astragon Entertainment and To-Go Games Astragon Launches Ranger's Path: National Park Simulator in March In March 2026, astragon Entertainment and To-Go Games will release Ranger's Path: National Park Simulator in Early Access. This game marks the start of a long-term development partnership between the two companies. By Marcel Kleffmann • 3 min read
Tobias Schnackenberg, co-founder of Square Glade Games © Schnackenberg People Tobias Schnackenberg of Square Glade Games Reflects on 2025 and Looks Ahead to 2026 How do game industry executives look back at 2025 and what do they think about 2026? We spoke to Tobias Schnackenberg, co-founder of Square Glade Games, to find out. By Marcel Kleffmann • 1 min read
Spending on user acquisition advertising in 2025, broken down by state © AppsFlyer Business AppsFlyer: AI Floods Mobile Gaming Marketing Channels In its 'State of Gaming for Marketers 2026' report, AppsFlyer outlines how the scaling up of marketing activities using AI has increased global spending on user acquisition and visibility. Meanwhile, Chinese publishers are reshaping competition in mobile gaming. By Marcel Kleffmann • 4 min read
People Womenize! Inspiring Stories: Kasia Dziekan In their weekly interview series Womenize! features inspirational, diverse people who work in the games and tech industry, to share their experiences, give valuable advice and talk about their projects. In cooperation with Womenize! and Madeleine Egger, GamesMarkt is republishing these inspirations. By Madeleine Egger • 3 min read
Kevin Rountree, CEO of Games Workshop, has delivered the interim report for the second half year of 2025. Business Games Workshop Reaches Record Half Year Performance, Bans AI From Warhammer In the grim darkness of the far future, there is no AI. In Games Workshop's earnings call, CEO Kevin Rountree explained that Warhammer will incorporate no AI art and will not allow the usage. Also, the company posted record revenues in H2 2025, even with a middling video game release slate. By Pascal Wagner • 2 min read
Bringing stars like (starting second from left) Kenji Ozawa, Chihiro Fujioka and Hafu Hafu Ode-n from Japan to Europe: Anemone "Animo" Mournian (left) and Daniel Vetter (sitting) at CCON Stuttgart (Gentle Gamer) People This German-Japanese Duo Brings Japanese Superstars to Europe Anemone "Animo" Mournian and Daniel Vetter alias GentleGamer have started an agency bringing Japanese stars like Kenji Ozawa and Chihiro Fujioka to European events. We interviewed the team how they found together, their first contact with Japanese talents and their first gig at CCON Stuttgart. By Pascal Wagner • 7 min read
Karsten Jahn and Ralf Wirsing (from Left to Right) People Ubisoft's General Manager Europe Ralf Wirsing Leaves the Company After almost 30 years with the company, Ralf Wirising, long-time head of the German branch and also Managing Director Europe, will leave Ubisoft. Ubisoft confirmed this when asked by GamesMarkt. By Stephan Steininger • 2 min read
