Nodwin Gaming Partners With Global Esports Federation
– 2 min read
Nodwin Gaming has partnered with the Global Esports Federation as its portfolio management company for key emerging markets. In addition to exclusive event rights, Nodwin has the opportunity to offer GEF events in Germany through partners such as Freaks 4U Gaming.
South Asian gaming and esports company Nodwin Gaming has announced an agreement with the Global Esports Federation (GEF) to become the Portfolio Management Company for key global emerging markets across South and Central Asia, Africa, the Middle East and parts of South East Asia. Founded in 2019, the GEF has grown to over 155 member federations. "Furthermore, the GEF plays a pivotal role in cultivating emerging technological development, user, fan, and brand experiences that enable innovation in gaming while ensuring the sustainable growth for esports and limitless opportunities that inspire the world’s hyper-connected youth", the announcement reads. With strategic partnerships Nodwin Gaming has acquired exclusive rights to create and market GEF-licensed esports events in more than 20 countries including India, Pakistan, Uzbekistan, Kazakhstan, Dubai, Bahrain, Jordan, Thailand, Vietnam, as well as the entire continent of Africa.
As a Portfolio Management Company, Nodwin Gaming also secures non-exclusive rights to host GEF-licensed events globally through its subsidiaries and strategic partners around the world. Nodwin Gaming's recent acquisition of Turkey-based Ninja Gaming positions the company for expansion into Turkey, the Middle East and North Africa. With its equity investment in Freaks 4U Gaming earlier this year, Nodwin Gaming will tap into potential opportunities to develop GEF-licensed events in non-exclusive regions through the agency's European, endemic and non-endemic network (GamesMarkt reported multiple times in German).
Akshat Rathee, Co-Founder and Managing Director of Nodwin Gaming: "The world of esports is evolving towards true global celebration of esports titles across the world. GEF truly epitomizes the hopes and aspirations of all the developing world markets that Nodwin seeks to develop. We believe our partnership with GEF will bring the best of esports opportunities to the youth of the emerging world."
Mario Cilenti, Chief Operating Officer at GEF: "We are thrilled to have Nodwin Gaming on board as our Portfolio Management Company for the South Asia, Central Asia, and Africa markets. Their capabilities and extensive experience make them ideal partners to advance the Global Esports Federation’s mission and further engage with esports communities across key growth regions."
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