Zeitfracht Medien and alpha trading bring entertainment to bookstores

alpha trading and Zeitfracht Medien have entered into a cooperation agreement with the aim of expanding their reach and opening up new product and customer groups. Zeitfracht Medien's bookshop customers will now have access to games, video, music and merchandising products.

As a modular system service provider, alpha trading has been an important partner of the music, film and games industry for many years in the distribution of physical products in the fields of music, video and games, as well as merchandising products. Now companies in these sectors can also reach parts of the book trade through their existing partner. This is made possible by a cooperation between alpha trading and the media logistics company Zeitfracht Medien, which was announced at the Book Fair.

The retail companies supplied by Zeitfracht, which include e-commerce retailers as well as bricks-and-mortar customers, will have access to a significantly expanded product portfolio as early as November, just in time for the Christmas business.