Berlin-based culture marketing agency Pierce has entered into a strategic partnership with Activision Blizzard for the German market. Pierce is also responsible for the creative implementation of the localised "The Replacer" campaign for Call of Duty: Black Ops 7.
Pierce, the Berlin-based culture marketing agency founded earlier this year, has announced a strategic partnership with Activision Blizzard. Since launching in February 2025, Pierce has aimed to establish brands in areas where attention is generated, such as music, gaming, and pop culture. As an Activision Blizzard partner agency, Pierce will collaborate with brands such as Call of Duty, Diablo, Overwatch, and World of Warcraft to develop opportunities around major game releases and cultural events. The aim is to create brand integrations and experiences that appeal to gaming communities.
"The most relevant brand experiences arise where culture, communities and creativity converge. That's exactly where we come in," says Verena Sudaric-Hefner, co-founder of Pierce.
"By working with Activision Blizzard, we can open up opportunities for different brands and give them direct access to one of the most dynamic ecosystems in the entertainment world," adds Philipp Zwez, who is also a co-founder of Pierce.
"Our collaboration with Pierce enables us to connect gaming with today's culture, creating brand experiences and fostering strong relationships with local partners in Germany," comments Ghassan Burhan, Senior Director of Brand Partnerships EMEA at Activision Blizzard.
Pierce is also serving as the creative agency for the German version of the global "The Replacer" campaign for Call of Duty: Black Ops 7, one of the brand's signature concepts. Berlin-based artist Nura takes on the role of the Replacer, continuing what Peter Stormare started.
Influencer Marli is also taking part. The hip-hop platform Stoked is supporting the campaign through its own channels, too. The first teaser is already online, and the full 'hero film' will premiere on 15 November 2025. However, before then, the Replacer is coming to Berlin. On 12 November, from 12:30pm to 2:30pm, Nura will take over Oggi's Gemüse Kebap, one of Berlin's most popular kebab shops, and 'replace' Oggi for the afternoon.
