Power of Play: India

What makes gamers around the world tick, and how do they differ from country to country? These questions and many more are addressed in the Power of Play study, which was conducted and published by industry associations. In addition to global evaluations, the report also compiles the most important answers to essential questions at the level of the 21 countries that participated.

In India, AudienceNet surveyed a total of 1,501 people aged 16 and older. In average Gamer from India are younger than Gamer from most European countries. But in most cases their answers match the global average quite well. This ist the case, for example in the question of whether games are a tool for mental resilience.

Video games as a tool for mental resilience

Video Games…

• Help me feel less stressed: 78% in India vs. 77% globally
• Help me feel happier: 79% in India vs. 73% globally
• Provide a healthy outlet from everyday challenges: 75% in India vs. 72% globally
• Help me feel less anxious: 78% in India vs. 70% globally
• Help me feel less isolated: 75% in India vs.64% globally
• Help me get through difficult times: 72% in India vs. 62% globally

The influence of games appears to be more pronounced in professional and private life in India that in most other counrties. 64% of Indians surveyed agreed with the statement "Influenced my career and/or educational path in a positive way." Globally, the figure is 43%. The statement "Allows me to continue or pursue a hobby or interest that I wouldn't otherwise be able to do" was agreed with by 76% of Indians surveyed, but by 64% of gamers surveyed worldwide.

Very interesting were also the answers concerning the connection that games create between people. 96% of gamers surveyed in India play online with others at least once a month. 89% even play in-person with others at least once during the same period. 79% use in-game communications. All three numbers are much higher than in Germany. Also interesting: 67 percent of parents say that playing video games has positively impacted their relationship with their kids. That is 40 percentage points higher than in Germany.

Given this results it is not surprising, that Gamers from India agree on a high level that skills can be improved by playing games.

Players agree that video games can improve…

• Teamwork & collaboration: 81% of German Gamers vs. 74% globally
• Critical thinking: 78% of German Gamers vs. 71% globally
• Problem solving: 78% of German Gamers vs. 76% globally