Gerhold: Building an Alternative to Established Labels Stephan Steininger May 24, 2024 – 2 min read Share this post Mario Gerhold © Gerhold Nadine Trautzsch is professor for Game Design and Game Art at IU International University (IU / Linda Kohl) Campus G+ Researcher Portrait: Nadine Trautzsch In our ongoing series about games researchers, we portrait the people who bring game studies forward and define how game making is taught and learned at universities. Today in the spotlight is Nadine Trautzsch of IU International University, professor for Game Design and Game Art. By Pascal Wagner • 7 min read People Womenize! Inspiring Stories: Lena Laaser In their weekly interview series Womenize! features inspirational, diverse people who work in the games and tech industry, to share their experiences, give valuable advice and talk about their projects. In cooperation with Womenize! and Madeleine Egger, GamesMarkt is republishing these inspirations. By Madeleine Egger • 6 min read Patricia Freiberger is the new Project Assistant for caggtus Leipzig 2027 (event photo: Leipziger Messe / Niclas Schmidt; headshot: Freiberger) People Leipziger Messe Brings Patricia Freiberger On Board as caggtus Project Assistant Patricia Freiberger is the new project assistant for caggtus Leipzig at the Leipziger Messe. She took over from Michelle Hammer on 1 October, who remains in the team and is responsible for several other parts of the event. By Pascal Wagner • 1 min read Daily GamesMarket Daily - 20 October 2026: GTA VI Free-Riders, Accelerators to Join, MYI Anniversary, GDC Cuts Day, HITpoint Exceptional tries of companies to profit from the GTA VI release, two company news related to different businesses with connection to gamescomLAN, and our in-house incubator and accelerator list for you to browse. Also news about GDC cutting a day and Play! Con in Trier. By Team GamesMarket • 5 min read In addition to gamescomLAN (archive image), Dennis Gehlen has established numerous other events and activities, which now also have a common umbrella organisation under TaKe’s Home (Picture: TaKeTV) Business GamescomLAN Co-organiser Puts the Spotlight On Its Holding Company TaKe's Home Through TaKe TV, Dennis Gehlen has launched a number of projects in recent years, not least gamescomLAN. In 2027, the focus is set to shift to the holding company TaKe’s Home, which also houses the agencies OG Collective and yellow house. By Stephan Steininger • 1 min read Products SWR and EarReality Release You Run Europe As part of a cross-media focus on the European Union, the German public broadcast SWR (part of ARD) has released audio decision-making adventure You Run Europe, developed by EarReality. By Pascal Wagner • 1 min read GTA VI is not only making Take-Two Interactive dream, but also retailers and some free riders (Picture: Rockstar Games) Business How GTA VI Encourages Partners and Free-Riders to Perform Many are keen to capitalise on the release of GTA VI and are launching unusual campaigns to do so. In the US, Best Buy Gamers Beta is launching, whilst in Germany, the food retailer Edeka is listing the game. However, there are also some questionable offers, such as the one from Deblock. By Stephan Steininger • 2 min read Business Griffin Gaming and Entertainment 360 Announce Joint Venture HITpoint for Game Adaptations Through HITpoint, Griffin Gaming and Entertainment 360 aim to further develop both well-known brands and indie games for film and TV. However, there are no specific projects as yet. By Stephan Steininger • 1 min read MYI Team (c) MYI Business Gaming Agency MYI Celebrates Its 10th Anniversary The full-service agency MYI, which specialises in gaming and nerd culture, is celebrating its 10th anniversary. Emerging from the esports clan mYinsanity in 2016, the agency now employs over 30 people in Germany and Switzerland. By Marcel Kleffmann • 2 min read
Nadine Trautzsch is professor for Game Design and Game Art at IU International University (IU / Linda Kohl) Campus G+ Researcher Portrait: Nadine Trautzsch In our ongoing series about games researchers, we portrait the people who bring game studies forward and define how game making is taught and learned at universities. Today in the spotlight is Nadine Trautzsch of IU International University, professor for Game Design and Game Art. By Pascal Wagner • 7 min read
People Womenize! Inspiring Stories: Lena Laaser In their weekly interview series Womenize! features inspirational, diverse people who work in the games and tech industry, to share their experiences, give valuable advice and talk about their projects. In cooperation with Womenize! and Madeleine Egger, GamesMarkt is republishing these inspirations. By Madeleine Egger • 6 min read
Patricia Freiberger is the new Project Assistant for caggtus Leipzig 2027 (event photo: Leipziger Messe / Niclas Schmidt; headshot: Freiberger) People Leipziger Messe Brings Patricia Freiberger On Board as caggtus Project Assistant Patricia Freiberger is the new project assistant for caggtus Leipzig at the Leipziger Messe. She took over from Michelle Hammer on 1 October, who remains in the team and is responsible for several other parts of the event. By Pascal Wagner • 1 min read
Daily GamesMarket Daily - 20 October 2026: GTA VI Free-Riders, Accelerators to Join, MYI Anniversary, GDC Cuts Day, HITpoint Exceptional tries of companies to profit from the GTA VI release, two company news related to different businesses with connection to gamescomLAN, and our in-house incubator and accelerator list for you to browse. Also news about GDC cutting a day and Play! Con in Trier. By Team GamesMarket • 5 min read
In addition to gamescomLAN (archive image), Dennis Gehlen has established numerous other events and activities, which now also have a common umbrella organisation under TaKe’s Home (Picture: TaKeTV) Business GamescomLAN Co-organiser Puts the Spotlight On Its Holding Company TaKe's Home Through TaKe TV, Dennis Gehlen has launched a number of projects in recent years, not least gamescomLAN. In 2027, the focus is set to shift to the holding company TaKe’s Home, which also houses the agencies OG Collective and yellow house. By Stephan Steininger • 1 min read
Products SWR and EarReality Release You Run Europe As part of a cross-media focus on the European Union, the German public broadcast SWR (part of ARD) has released audio decision-making adventure You Run Europe, developed by EarReality. By Pascal Wagner • 1 min read
GTA VI is not only making Take-Two Interactive dream, but also retailers and some free riders (Picture: Rockstar Games) Business How GTA VI Encourages Partners and Free-Riders to Perform Many are keen to capitalise on the release of GTA VI and are launching unusual campaigns to do so. In the US, Best Buy Gamers Beta is launching, whilst in Germany, the food retailer Edeka is listing the game. However, there are also some questionable offers, such as the one from Deblock. By Stephan Steininger • 2 min read
Business Griffin Gaming and Entertainment 360 Announce Joint Venture HITpoint for Game Adaptations Through HITpoint, Griffin Gaming and Entertainment 360 aim to further develop both well-known brands and indie games for film and TV. However, there are no specific projects as yet. By Stephan Steininger • 1 min read
MYI Team (c) MYI Business Gaming Agency MYI Celebrates Its 10th Anniversary The full-service agency MYI, which specialises in gaming and nerd culture, is celebrating its 10th anniversary. Emerging from the esports clan mYinsanity in 2016, the agency now employs over 30 people in Germany and Switzerland. By Marcel Kleffmann • 2 min read
