Gerhold: Building an Alternative to Established Labels

People

In Conversations with... Kevin Fryers

In the new ‘Zoran's Update,’ brand and marketing expert Zoran Roso talks to Kevin Fryers about the pillars of modern game publishing, Generative AI in game development, Nostalgia, and brand building.

By Stephan Steininger • 13 min read

People

PandaBee Studios: "Mining is One of the Best Mechanics for Games"

At yesterday's Second Wind Showcase, PandaBee from Leipzig revealed their mining game Beards Go Underground, a potential deckbuilding smash hit from Germany. We talked to studio co-founder Julien Schillinger about the game idea, making mining feel smooth, and deckbuilding inspirations.

By Pascal Wagner • 4 min read

People

Jason Della Rocca Appointed to Canada’s Audiovisual Advisory Panel

Canada is one of the world’s leading producers of games and audiovisual content. An advisory panel convened by the Ministry of Culture is tasked with ensuring that this remains the case. Jason Della Rocca has been appointed to the panel from the games industry.

By Stephan Steininger • 2 min read

Campus

Game Studies Watchlist 2026 #16

The Game Studies Watchlist newsletter, curated by Prof Dr Rudolf Inderst, is published weekly on GamesMarkt. This week's topics include Horses, the VGHF hiring, and great papers from game studies and game design.

By Rudolf Inderst • 3 min read

Products

Zenless Zone Zero Makes Its Debut on Steam

HoYoverse's urban fantasy action RPG Zenless Zone Zero will also be released on Steam. It is still unclear whether Genshin Impact and Honkai: Star Rail will follow.

By Marcel Kleffmann • 1 min read

Business

Strategy Update: Microsoft Gaming Becomes Xbox

Almost two months after taking the helm at Xbox, Asha Sharma and Matt Booty have set the course for the future. The company intends to expand into China as well as other markets, and aims to return the business to sustainable growth. Daily Active Users are now the most important metric.

By Marcel Kleffmann • 3 min read

People

In Conversations with... Kevin Fryers

In the new ‘Zoran's Update,’ brand and marketing expert Zoran Roso talks to Kevin Fryers about the pillars of modern game publishing, Generative AI in game development, Nostalgia, and brand building.

By Stephan Steininger • 13 min read

Business

Marchsreiter Communication is Ceasing Operations

Company founder and CEO Dieter Marchsreiter announced that Marchsreiter Communications would be ceasing operations. This means that one of Germany's longest-standing Gaming PR agencies has also fallen victim to the ongoing crisis in the games sector.

By Stephan Steininger • 3 min read

People

PandaBee Studios: "Mining is One of the Best Mechanics for Games"

At yesterday's Second Wind Showcase, PandaBee from Leipzig revealed their mining game Beards Go Underground, a potential deckbuilding smash hit from Germany. We talked to studio co-founder Julien Schillinger about the game idea, making mining feel smooth, and deckbuilding inspirations.

By Pascal Wagner • 4 min read