Gerhold: Building an Alternative to Established Labels Stephan Steininger May 24, 2024 – 2 min read Share this post Mario Gerhold © Gerhold People Womenize! Inspiring Stories: Gemma Bowen In their weekly interview series Womenize! features inspirational, diverse people who work in the games and tech industry, to share their experiences, give valuable advice and talk about their projects. In cooperation with Womenize! and Madeleine Egger, GamesMarkt is republishing these inspirations. By Madeleine Egger • 3 min read Jochen Koubek is professor of Digital Media and Computer Game Studies at the University of Bayreuth (Uni Bayreuth) Campus G+ Researcher Spotlight: Jochen Koubek, Bayreuth University In our new series about games researchers, we portrait the people wo bring game studies forward and define how game making is taught and learned at universities. Starting out is Jochen Koubek of Bayreuth University. By Pascal Wagner • 4 min read Thalita Malagò, Director General, IIDEA (Italian Interactive Digital Entertainment Association) © Marco Bravi GamesMarket Plus The Italian Games Market Through the Eyes of Thalita Malagò, IIDEA Director No one knows the specifics of the Italian games market as well as Thalita Malagò, Director General of IIDEA. We speak with her about the challenges facing the industry, what support is needed, and how they can increase the visibility of games made in Italy on the international market. By Marcel Kleffmann • 7 min read People Womenize! Inspiring Stories: Gemma Bowen In their weekly interview series Womenize! features inspirational, diverse people who work in the games and tech industry, to share their experiences, give valuable advice and talk about their projects. In cooperation with Womenize! and Madeleine Egger, GamesMarkt is republishing these inspirations. By Madeleine Egger • 3 min read Events BXDXO Confirms ‘Be A Hero’ Gaming Zone at Stuttgart Comic Con Comic Con Stuttgart 2026 will once again feature a 1,000-square-metre gaming zone. The ‘Be A Hero’ gaming zone is organised and curated by the Munich-based agency BXDXO. Müller is on board as a partner, and a Steam sale to coincide with the event is in the pipeline. By Stephan Steininger • 1 min read (TU Bergakademie Freiberg) Campus TU Bergakademie Freiberg Releases Mining and Technology Minecraft Experience The Freiberg University of Mining and Technology has released Countdown Freiberg, a Minecraft server with full questline and real places to promote science communication and young talent recruitment around ressource extraction, refinement and production. By Pascal Wagner • 1 min read Two of the games: Arukone and Zeitlupe (NZZ/Blindflug) Products Blindflug Made Games Suite for NZZ Like many other newspapers, NZZ from Switzerland has a gaming program now. The developers behind it: Blindflug Studios, the makers of Ground of Aces from Zurich and Poznan. By Pascal Wagner • 1 min read FFF Bayern has long hosted its own political receptions, like here in 2024, with MD Dorothee Erpenstein (second from left) and Bavaria’s Minister of Media, Dr. Florian Herrmann (right) (FFF) Funding FFF 30th Anniversary: Over 30 Million Euros for Games FilmFernsehFonds Bayern is celebrating 30 years of existence right now. In its time, the state funding agency has given out over 30 million euros for games and XR experiences. By Pascal Wagner • 2 min read In 2025, gamescom asia took place for the first time alongside the Thailand Game Show in Bangkok gamescom Austrian Showcase Makes Its Debut at Gamescom Asia In collaboration with the association Pioneers of Game Development Austria (PGDA), the ‘Spielschön in Austria 2026’ showcase will be making its debut appearance at gamescom asia x Thailand Game Show. Registrations are only open until the end of June. By Stephan Steininger • 1 min read
People Womenize! Inspiring Stories: Gemma Bowen In their weekly interview series Womenize! features inspirational, diverse people who work in the games and tech industry, to share their experiences, give valuable advice and talk about their projects. In cooperation with Womenize! and Madeleine Egger, GamesMarkt is republishing these inspirations. By Madeleine Egger • 3 min read
Jochen Koubek is professor of Digital Media and Computer Game Studies at the University of Bayreuth (Uni Bayreuth) Campus G+ Researcher Spotlight: Jochen Koubek, Bayreuth University In our new series about games researchers, we portrait the people wo bring game studies forward and define how game making is taught and learned at universities. Starting out is Jochen Koubek of Bayreuth University. By Pascal Wagner • 4 min read
Thalita Malagò, Director General, IIDEA (Italian Interactive Digital Entertainment Association) © Marco Bravi GamesMarket Plus The Italian Games Market Through the Eyes of Thalita Malagò, IIDEA Director No one knows the specifics of the Italian games market as well as Thalita Malagò, Director General of IIDEA. We speak with her about the challenges facing the industry, what support is needed, and how they can increase the visibility of games made in Italy on the international market. By Marcel Kleffmann • 7 min read
People Womenize! Inspiring Stories: Gemma Bowen In their weekly interview series Womenize! features inspirational, diverse people who work in the games and tech industry, to share their experiences, give valuable advice and talk about their projects. In cooperation with Womenize! and Madeleine Egger, GamesMarkt is republishing these inspirations. By Madeleine Egger • 3 min read
Events BXDXO Confirms ‘Be A Hero’ Gaming Zone at Stuttgart Comic Con Comic Con Stuttgart 2026 will once again feature a 1,000-square-metre gaming zone. The ‘Be A Hero’ gaming zone is organised and curated by the Munich-based agency BXDXO. Müller is on board as a partner, and a Steam sale to coincide with the event is in the pipeline. By Stephan Steininger • 1 min read
(TU Bergakademie Freiberg) Campus TU Bergakademie Freiberg Releases Mining and Technology Minecraft Experience The Freiberg University of Mining and Technology has released Countdown Freiberg, a Minecraft server with full questline and real places to promote science communication and young talent recruitment around ressource extraction, refinement and production. By Pascal Wagner • 1 min read
Two of the games: Arukone and Zeitlupe (NZZ/Blindflug) Products Blindflug Made Games Suite for NZZ Like many other newspapers, NZZ from Switzerland has a gaming program now. The developers behind it: Blindflug Studios, the makers of Ground of Aces from Zurich and Poznan. By Pascal Wagner • 1 min read
FFF Bayern has long hosted its own political receptions, like here in 2024, with MD Dorothee Erpenstein (second from left) and Bavaria’s Minister of Media, Dr. Florian Herrmann (right) (FFF) Funding FFF 30th Anniversary: Over 30 Million Euros for Games FilmFernsehFonds Bayern is celebrating 30 years of existence right now. In its time, the state funding agency has given out over 30 million euros for games and XR experiences. By Pascal Wagner • 2 min read
In 2025, gamescom asia took place for the first time alongside the Thailand Game Show in Bangkok gamescom Austrian Showcase Makes Its Debut at Gamescom Asia In collaboration with the association Pioneers of Game Development Austria (PGDA), the ‘Spielschön in Austria 2026’ showcase will be making its debut appearance at gamescom asia x Thailand Game Show. Registrations are only open until the end of June. By Stephan Steininger • 1 min read
