Reactional Music Becomes Unity Verified Solution Provider

Game studios using Unity can now more easily integrate the Reactional Music platform. This gives them access to a growing catalogue of rights for interactive or personalised music and the ability to offer music as an in-game purchase.

Although Unity's reputation has suffered somewhat following an unfortunate adjustment to its pricing model, it is still the engine that most of the world's game developers use to produce their titles. Swedish company Reactional Music is therefore delighted to be working with Unity as a Verified Solutions Provider. This gives all Unity developers the opportunity to easily integrate the Reactional Music engine/platform into their games.

Smaller studios in particular tend to avoid using well-known music in their games. Apart from the legal pitfalls, the main threat is the high cost. This is where Reactional Music comes in. The company says it has signed deals with nearly 50 global music companies whose catalogues can now be used by the Reactional platform. The Swedish company's technology makes it possible to integrate existing music tracks into the game as interactive soundtracks, tailored to the game situation.

Additionally, Reactional Music also makes it possible to market further songs as in-game purchases. In this way, users can create their own personalised game soundtrack. While game publishers benefit from easier and more cost-effective integration of popular music, music rights holders benefit from a new distribution channel by participating in these in-game sales.

Reactional Music's technology was developed by Swedish composer Jseper Nordin. He co-founded the company with former Electronic Arts manager David Knox, and has been joined by other games and music industry veterans such as Jacob Deshayes (formerly of Spotify), Kelly Sumner (formerly of Take-Two) and Ben Lumsden (formerly of Epic Games).

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