SBS Systems is organising a market exploration trip to Japan in 2026 on behalf of the Federal Ministry for Economic Affairs and Energy, in which up to 15 German developers and publishers can participate. In addition to joint visits to local studios, a visit to the Tokyo Game Show is also planned.
The market exploration trip is a support measure within the framework of the market development programme for SMEs of the Federal Ministry for Economic Affairs and Energy. It is organised by SBS Systems and is aimed at German companies in the creative industries, particularly in the areas of games and X.
The delegation trip will take place from 14 to 18 September. Registrations are now being accepted. A total of only 15 places are available, which will be allocated to qualified interested parties in the order of registration. Travel and accommodation costs are to be borne by the participants themselves. Information and registration can be found on the germantech.org website.
Highlights of the four-day trip include joint visits to Japanese game developers, gaming incubators and e-sports companies. The German delegation will also visit the Tokyo Game Show. In the run-up to the trip, a target market webinar with handouts is planned, as well as the creation of a revised company profile in Japanese, which can be used to acquire business partners on site.
sbs is collaborating with San-Ten Consulting on the implementation and is also supported by game – The German Games Industry Association.
