Super Crowd Establishes Sales Division and Appoints Lukas Jureczko as Director

Following a record-breaking Polaris and the ongoing expansion of the Indie Arena Booth, Super Crowd Entertainment is restructuring its sales operations. Lukas Jureczko, former Head of Sales at Rocket Beans TV, will lead the newly created sales division, which is set to expand rapidly.

2024 was a successful year for the Hamburg-based event organizer. The Polaris trade fair achieved a new milestone with approximately 40,000 visitors at its third edition. Meanwhile, the Indie Arena Booth at gamescom continues to grow steadily and has even secured funding from Brussels. This organizational growth is driving structural changes within the company, including the establishment of a dedicated sales division. Heading the new department is Lukas Jureczko, who brings extensive experience from his tenure at Rocket Beans TV.

"I’m very happy with the many optimizations we’ve already been able to implement and, of course, with the closer collaboration with partners like Messe Hamburg, which continues to provide strong support in exhibitor care at Polaris," says Jureczko. "But we must not forget that many brands are still unaware of our work. Polaris is the second-largest trade fair in the German-speaking world focused on gaming and pop culture, and the Indie Arena Booth is actually the largest event of its kind globally, with a digital reach in the millions. Many big players in the market are not yet aware of this – we need to change that."

To tackle these challenges, Super Crowd Entertainment plans to support Jureczko by further strengthening the new department, with plans for additional hires already in motion.