Logitech's Streamlabs Connects Brand Partner and Streamer for Sponsorships

With the launch of Streamlabs Sponsorships, Logitech subsidiary Streamlabs is positioning itself as a creator marketing broker. At least initially, 100 percent of earnings will go to the creators.

Whether the 0% share for Streamlabs will remain permanent is, of course, open to question. Nevertheless, the offer put together by Logitech G's subsidiary at launch is likely to be a financial incentive for many content creators. After all, the new Streamlabs platform promises sponsorships and revenue without much additional effort.

The background to the offer is that sponsorships have long been the decisive monetisation lever for live streamers, apart from forms of monetisation by the community itself, such as donations or subscriptions. In this respect, it is only logical that Streamlabs, as a provider of solutions for live streamers, is addressing this issue and seeking sponsors for creators centrally. This offers streams with smaller audiences that do not work with agency partners the opportunity to cooperate with brand-name products and profit from corresponding campaigns. Especially since the platform fee for all launch campaigns is set at £0.

Further options are planned to make Streamlabs sponsorships even more attractive. For example, there are potential bonus payments for specified conversions. A dashboard helps to keep track of campaigns, assets, schedules and payments. Creators can use the dashboard to browse active campaigns, apply to brands and even be selected directly.

"Sponsorships have become the largest source of income for many creators, yet access to those opportunities is still limited to a small percentage of streamers with industry connections or massive audiences," said Ashray Urs, Head of Streamlabs. "This platform changes that, giving creators of all sizes direct access to brand partnerships and putting them in the driver’s seat."

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