From left: Alain Milly from Microids, Andreea Chifu from Bright Gambit and Max Kübler from Daedalic and moderator Laura Peter opening the first panel of the day (GamesMarkt) Business GG Bavaria Business Day 2026: Today's Program, Tomorrow's DCP (Update) The GG Bavaria Business Day on 28 April not only serves as a preamble event to tomorrow's DCP in Munich, it is also a welcome opportunity to showcase Bavaria's games industry and bring it into contact with funding and colleagues from around Europe. By Pascal Wagner • 1 min read
Pictures: Ivan Vi, Malte Behrmann Business The Home Market Problem: Why German Game Development Is Missing Its Greatest Opportunity Prof. Dr Malte Behrmann is not only an active figure in politics and business, but is also a pioneer of games funding in Germany. In his new article, he discusses the commercial failure of many funded titles, areas for improvement, and what Germany could do even better than Canada in tax credits. By Malte Behrmann • 5 min read
Arc Games: Jason Park (Chief Operating Officer), Yoon Im (Chief Executive Officer), and Michael Borras (Vice President of Business Development) © Arc Games, Borras Business Interview: How Is Arc Games Positioning Itself for the Future? Following the management buyout, Arc Games has positioned itself for the future with an expanded and transformed leadership team. What strategic goals is the publisher aiming for, and what is its view of the current state of the industry? By Marcel Kleffmann • 7 min read
Bavaria’s Digital Minister Dr Fabian Mehring | Picture: StMD Anne Hufnagl Business Bavaria Games Industry Study: Number of Companies Doubled Since 2018, More Hubs Needed To mark the launch of GG Bavaria Business Day, the Bavarian Ministry of Digital Affairs, Games Bavaria and Goldmedia presented a location study of Bavaria. The study shows a highly positive trend in terms of company and employee numbers, but also identifies areas for structural improvement. By Stephan Steininger • 3 min read
Business E for Europe and Editorial Excellence: GamesMarkt Becomes GamesMarket Two years after switching from German to English-language reporting, the business-to-business games industry platform GamesMarkt is updating its online identity. Following the change of the main URL to gamesmarket.global in 2025, our logo and title are now also being updated to GamesMarket. By Team GamesMarket • 3 min read
E-Paper GamesMarkt+ Special: Working in Games 2026 Salaries, Unions, Sales Numbers and AI Challenges: Make your free GamesMarket account now and not only receive our optional daily newsletter with all important news from the industry, but get the PDF of this essential ressource about working in games gratis as well! By Team GamesMarket • 2 min read
Games Lift Incubator © Gamecity Hamburg Business Games Lift Incubator 2026 Applications Are Now Open Since 2020, Gamecity Hamburg, part of the Hamburg Kreativ Gesellschaft, has provided €15,000 of financial support to studios and developers through the Games Lift Incubator. Developers, teams and studios can now apply for the 2026 round. By Marcel Kleffmann • 3 min read
Displayed by Alt/Shift Business InnoGames Becomes Anchor Tenant in New N50 Office Building Hamburg InnoGames is preparing to move to new headquarters. The publisher will be the anchor tenant at N50, an office development due to be completed by 2029 in the Hamerbrook district of Hamburg. By Stephan Steininger • 2 min read
Website screenshot (GC Muc) Business 19. GameCamp Munich Takes Place in October The 19. GameCamp Munich will take place from 23-25 October 2026 at the SAE campus. Before that, the next GameCamp is coming up in May in Bayreuth. By Pascal Wagner •
Silberheim Evolving Card Game © Beyond Worlds Business G+ Five German Studios to Receive Federal Funding Five studios have received funding from the German federal government's video game funding programme. These include Chimera Entertainment, Beyond Worlds, H.O.P.E., Xyrality and Triple Games. By Marcel Kleffmann • 5 min read
Campus Game Studies Watchlist 2026 #16 The Game Studies Watchlist newsletter, curated by Prof Dr Rudolf Inderst, is published weekly on GamesMarkt. This week's topics include Horses, the VGHF hiring, and great papers from game studies and game design. By Rudolf Inderst • 3 min read
Asha Sharma, Executive Vice President and CEO of Microsoft Gaming, and Matt Booty, Executive Vice President and Chief Content Officer of Microsoft Gaming. © Microsoft Business Strategy Update: Microsoft Gaming Becomes Xbox Almost two months after taking the helm at Xbox, Asha Sharma and Matt Booty have set the course for the future. The company intends to expand into China as well as other markets, and aims to return the business to sustainable growth. Daily Active Users are now the most important metric. By Marcel Kleffmann • 3 min read
