From left: Timm Jäger (Managing Director, Eintracht Frankfurt Tech GmbH), Myriam Schilderoth (Junior Partner Manager, Eintracht Frankfurt AG), Carola Kress (Junior Project Manager, Eintracht Frankfurt Tech GmbH), Norbert Reiter (Managing Director, Maggi Germany), Annika Kirschner (Senior Brand Manager, Maggi), Sascha Klein (Head of Digital, Maggi) Business Eintracht Frankfurt Esports and Maggi Extend Partnership The initial contract was for a relatively short term, but the trial appears to have been successful: Maggi will continue to sponsor Eintracht Frankfurt Esports in order to position itself with its target audience. By Stephan Steininger • 1 min read
Business Fabian Mehring and E-Sport Verband Bayern Specify Esports Project for Rural Areas In the summer, the Bavarian Ministry of Digital Affairs approved around €135,000 in funding to support the expansion of esports structures outside of urban centers. Now, the ministry and the project sponsor, the Bavarian Esports Association, have further specified the project. By Stephan Steininger • 2 min read
Felix Falk, Managing Director of game - The German Games Industriy Association; Picture by: Dirk Mathesius Business Game Welcomes IOC's Commitment and Applauds German Government The German games industry association game has spoken out following the end of the collaboration between the IOC and EWCF, welcoming the IOC's commitment to Olympic Esports Games. At the same time, the association praises the German government's approach to esports. By Stephan Steininger • 2 min read
Picture by IOC Business IOC and EWCF Conclude Partnership for Olympic Esports Games The wrangling over the first Olympic Esports Games continues. Following the breakthrough and subsequent postponement, stakeholders IOC, SOPC, and EWCF met again to review the project and terminated the partnership by mutual agreement. Both sides will continue their esports plans separately. By Stephan Steininger • 3 min read
Business SimRacing Expo Celebrates Record Edition and Relocates to Frankfurt in 2026 With almost 25,000 visitors and a sold-out venue, the SimRacing Expo in Dortmund set a new record last weekend. In order to continue growing, the trade fair will move to Frankfurt in 2026. Before that, however, the US spin-off in Charlotte will celebrate its debut. By Stephan Steininger • 1 min read
Business Esports Awards Announces Nominees, Voting is Running The Esports Awards are entering the final phase. Voting began after the nominees were announced. The awards will be presented on 19 November in Las Vegas. By Stephan Steininger • 4 min read
BIG and LevlUp Join Forces © BIG Esports BIG and LevlUp Join Forces Berlin International Gaming (BIG) has announced a partnership with LevlUp, one of Europe's leading gaming drink brands. As well as community events, social media activations and promotions, LevlUp will also support BIG's boot camp to promote young esports talent. Founded in Germany in 2018, LevlUp quickly By Marcel Kleffmann • 2 min read
Florian Schriebl (right) winning the Tetris Austria finals at Game City Vienna 2025. © Matthias Heschl Esports Florian Schriebl is Austria's Best Red Bull Tetris Player At the Red Bull Tetris finale yesterday at Game City Vienna, veterinarian Florian Schriebl won the Austrian finals. He'll be competing at the Dubai world finale in December against 55 other finalists from all over the world. The Austrian national final of Red Bull Tetris took place at By Pascal Wagner • 1 min read
WOW remains naming rights partner of the Virtual Bundesliga © DFL / WOW Esports WOW Remains Naming Rights Partner of the Virtual Bundesliga The DFL Deutsche Fußball Liga (DFL) has extended its collaboration with the streaming service WOW in connection with the Virtual Bundesliga (VBL). The partnership has been extended for another two years. WOW will remain the exclusive name sponsor of all national VBL competitions until at least 2027. This includes the By Marcel Kleffmann • 1 min read
© DFL Esports DFL and Electronic Arts Revise Competition Mode of Virtual Bundesliga At the start of the new season of the Virtual Bundesliga (VBL), the DFL and Electronic Arts have made numerous adjustments to make the competition more open and exciting. But there are also some constants: 35 teams are competing in the VBL. The start of the new season is scheduled By Stephan Steininger • 1 min read
© Red Bull Esports 3rd Red Bull League of Its Own Comes to SAP Garden in Munich For only the third time, Red Bull is organizing its League of Legends event League of Its Own, in which Europe's top players compete. After Berlin (2023) and Paris (2024), the event will take place in Munich on November 29. Munich will host another esports highlight in the By Stephan Steininger • 1 min read
DreamHack Birmingham © ESL Faceit Group Esports DreamHack Birmingham Debuts, ESL One Birmingham Returns DreamHack and ESL One are coming to Birmingham, UK, in March 2026. DreamHack Birmingham will be the first ever festival held on UK soil in its 20+ year history. Meanwhile, ESL One returns to the UK for its fourth event, offering a prize pool of $1M. Two gaming and esports By Marcel Kleffmann • 2 min read
