TakeTV, MediaMarktSaturn and Beans Organise Games Side Event at OMR

On the day before the start of the OMR Festival in Hamburg, Level Up! will take place at Xperion as an official side event. It is organised by MediaMarktSaturn, TakeTV, and Beans Entertainment.

The OMR Festival – OMR stands for Online Marketing Rockstars – is one of the must-attend events for the advertising and digital industries in Germany. However, gaming has often played only a marginal role. In 2025, for the first time, the OMR Festival will include an official gaming side event. It will take place on the evening before the first day of OMR, 5 May. Starting at 5 p.m., a total of twelve 15-minute presentations will be held at Xperion in Hamburg, followed by networking.

Level Up! – The OMR Gaming x Culture Event is being organised by three partners: Xperion operator MediaMarktSaturn, Beans Entertainment, and TakeTV, which also co-organises gamescomLAN, among other things.

According to the organisers, more than 40 agencies are already on board. Limited tickets are available for €99 via Eventbrite.

In 2024, the third Xperion in Germany to date was opened in Hamburg and has since established itself as a regular event location. The now involved Partner were already using the space. TakeTV organised a first business meet-up there, while Beans Entertainment celebrated their anniversary of Rocket Beans Entertainment with a live stream from the Xperion. There were also launch events for Assassin's Creed Shadows and Avowed, among others.

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