16 masterclasses and 4 panels will take place on November 22 at Xperion in Hamburg. Xperion is cooperating with TheCircle Vibe, the B2B industry get-together from TaKeTV, to organize the B2B opening.

In the summer, Media-Saturn opened the third Xperion experience world in Hamburg, Germany. And as with the other two locations in Cologne and Berlin, events are an important part of the experience concept there. Even though the retail company is primarily addressing consumers, the events are by no means limited to B2C. In Hamburg, the B2B audience will be welcomed to the area for the first time on November 22.

According to the organizers, 16 masterclasses, 4 panel discussions, fantastic food, good drinks and, of course, an aftershow party for networking are planned. Xperion is cooperating with TheCircle, the B2B events of Krefeld-based TaKeTV, for the organization. They had previously organized events under the TheCircle at the Experion in Cologne and at MYI Entertainment, with whom TaKeTV also co-hosts gamescomLAN.

The fact that the Xperion Hamburg is working with TaKeTV is no surprise. Florian Kamolz, who joined Xperion from TaKeTV to open the Hamburg location, is responsible for events in Hamburg.

Participation in the event is by invitation only. However, those in charge, such as Dennis Gehlen on LinkedIn, have called on interested parties to get in touch. They are confident that if you work in the industry or have a serious interest in it, it will work out in the vast majority of cases.

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Stephan Steininger
Stephan Steininger is Director of Operations and Editor-in-Chief of GamesMarket. As part of the magazine since its inception in 2001, he knows the GSA games industry by heart.
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