Xsolla has announced a new Server-to-Server integration with Airbridge, a leading unified measurement platform for mobile marketers. This integration connects mobile and web data.
Xsolla has announced a new Server-to-Server (S2S) integration focused on mobile, in partnership with Airbridge, an unified measurement platform for mobile marketers. This strategic partnership enables mobile game developers to track cross-platform performance by bridging the gap between marketing efforts and purchases made through the Xsolla Web Shop.
Berkley Egenes, Chief Marketing & Growth Officer at Xsolla: "Having powered hundreds of mobile Web Shops, we know developers want clear, actionable data that connects every purchase to their mobile efforts. Our new S2S integration with Airbridge gives teams the precision they need to measure what matters most, true performance across app and web."
"As more developers turn to Web Shops to drive direct-to-consumer monetization beyond traditional app stores, understanding the full value of those off-platform transactions has become increasingly critical", said the global commerce company that helps developers launch, grow and monetise their games. Developers can now accurately track campaign performance by attributing web purchases as in-app events, revealing valid lifetime value (LTV) and return on advertising spend (ROAS) across every platform.
"At Airbridge, our mission is to empower marketers with the transparency and tools they need to drive sustainable growth," said Chris Oh, CEO at Airbridge. "Through this partnership with Xsolla, we’re connecting the dots between web and mobile data to provide game developers with the complete visibility needed to make smarter, data-driven decisions."
