David Stelzer: Strengthen Existing and Form New Partnerships

Xsolla has been a key partner of devcom and gamescom for years. In this interview, David Stelzer, President of Xsolla, reveals why gamescom is so important for Xsolla's European business, what they are showing this year and how Xsolla's European office has developed.

Xsolla is a partner of devcom and an exhibitor at gamescom. What can the industry expect from Xsolla in Cologne?
David Stelzer: At DevCom and Gamescom, Xsolla will deliver a comprehensive showcase of our latest advancements in game commerce technology. We’re diving deep into current trends in game monetization, focusing on innovative strategies for revenue growth, efficient solutions, and advanced fraud prevention techniques. We aim to demonstrate how seamlessly these elements integrate to help developers achieve global market success.

We’ll showcase our latest innovations, starting with the Xsolla Backend, which offers a powerful and scalable foundation for seamless game operations. We’ll introduce the Xsolla Mobile SDK, designed to simplify multi-platform development, ensuring developers can efficiently build and deploy across various platforms. We'll also spotlight our Xsolla Instant Solutions, which provide developers with quick and user-friendly tools for implementing monetization strategies, such as subscriptions and in-game purchases we’re excited to highlight the Instant Web Shop, which now includes offerings like Instant Game Sales, Instant Launcher, and Instant Cloud Gaming, enabling developers to enhance their game’s reach and revenue potential effortlessly.

Beyond the technical presentations, our presence at these events will include interactive sessions and networking opportunities to foster valuable connections among industry professionals. We aim to empower developers to create games and build sustainable businesses around them, leveraging our expertise in global distribution and monetization.

How important is gamescom for Xsolla's European business and beyond?
Gamescom is pivotal in Xsolla’s strategy, especially as we expand our footprint across Europe. This event isn’t just a platform for showcasing our products; it’s a crucial opportunity for direct engagement with the European gaming community. Through Gamescom, we gain valuable insights into European developers' unique challenges and preferences, allowing us to tailor our solutions more effectively to meet their needs.

For Xsolla, Gamescom is essential for building long-term relationships with key regional stakeholders. It enables us to demonstrate the real-time value of our services, showing how we assist developers in navigating the complexities of game monetization—from managing regional preferences to complying with Europe’s diverse regulatory landscape. Gamescom is a launch pad for our new initiatives and partnerships, which are critical for advancing our growth strategy in Europe and globally.

What do you expect from your involvement in Cologne?
Our involvement in Devcom and Gamescom is integral to our strategy to enhance Xsolla’s presence and influence in Europe. We aim to raise awareness of our comprehensive suite of tools among European developers and publishers, demonstrating how our solutions streamline game distribution, enhance monetization efforts, and boost profitability.

We expect our participation to lead to the formation of new partnerships and the strengthening of existing ones. These relationships are crucial as they expand our global reach and impact. Engaging directly with developers at these events allows us to understand their needs and challenges better, refining our offerings to provide even more targeted support. This engagement is vital for our ongoing success in Europe and is central to our growth strategy in this competitive market.

Gamescom is a launch pad for our new initiatives and partnerships, which are critical for advancing our growth strategy in Europe and globally. - David Stelzer

Speaking of Europe, are you happy with the development of Xsolla's European division?
We’re pleased with our European division's substantial growth in recent years, reflecting the strong relationships we’ve built with developers and publishers across the continent. Our services are increasingly recognized for helping game businesses thrive by addressing the specific needs of the European market.

However, while we’re happy with our progress, we’re not complacent. The European market is diverse and constantly evolving, so we must continuously adapt and innovate. We’re committed to expanding our presence further, ensuring that we support even more developers with customized solutions that meet the unique demands of this region. We aim to maintain and grow our position in Europe, becoming an even more integral part of the gaming ecosystem here.

How do your services in Europe compare to those in the USA and Asia?
Xsolla’s global strategy is to tailor our services to each region's needs, and Europe is no exception. In Europe, we offer solutions that cater to the continent's diverse preferences and regulatory requirements. This approach mirrors our strategies in the USA and Asia, where we adapt our solutions to align with local market conditions and consumer behavior.

While the core of our services remains consistent globally—focusing on monetization, distribution, and fraud prevention—the implementation varies by region. In Europe, for instance, we strongly emphasize compliance with GDPR and other local data protection regulations, ensuring that our solutions are practical and legally sound. In contrast, our services in the USA might prioritize scalability and integration with large-scale distribution platforms, while in Asia, we focus on mobile optimization and localized solutions.

This regional customization allows us to provide developers with the most relevant tools for their markets, ensuring they can maximize their reach and revenue potential wherever they operate.

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