1SP Agency is not a traditional sponsor of XRCC Berlin 2026; rather, it is a strategic enterprise partner and leader of the business programme. While immersive Insiders brings together the international XR and AI community, 1SP is responsible for establishing connections with the corporate world.

"Hackathons often produce impressive prototypes, but the transition to practical implementation is often lacking. This is not due to a lack of creativity, but rather a failure to translate the business idea into technical reality and market relevance. This is exactly where the XRCC 2026 enterprise programme comes in. Before a challenge is sent to the developer community, 1SP works with the companies involved to create a structured project briefing," explains the 1SP Agency. The goal is to strike a balance between visionary ideas and technical and economic feasibility.

The event will take place in two phases. First, there will be an online phase from April to May 2026, in which international teams from over 100 countries will develop AI and XR projects in structured challenges. The second phase is an in-person finalists' round in Berlin, where 200 finalists will present their projects to industry representatives, investors and technology experts.

"XR and AI have outgrown the experimental phase. Today, companies are looking for concrete applications and the talent to implement them," says Dinesh Punni, founder and CEO of immersive insiders. "With 1SP, we are expanding XRCC to include a strategic bridge to the corporate world."

Camillo Stark, Head of Immersive Technology at 1SP Agency, says: "XRCC remains a creator format. Our job is to ensure that strong ideas don't fail at the last hurdle. We combine creative excellence with technical reality checks and market experience to turn prototypes into pilot-ready solutions."


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Marcel Kleffmann
Marcel Kleffmann is Chief of Content of GamesMarket and our B2B and B2C expert for hardware, market data, products and launch numbers with more than two decades of editorial experience.
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