Youre Family Integrates LootBoy in Youre x GamesCoin

Following the acquisition of Crayon, Youre Family has now also announced the purchase of LootBoy. In the interview, Alex Suarez talks about how LootBoy fits in with Youre x GamesCoin and the importance of organic and inorganic growth for Youre Family.

LootBoy filed for bankruptcy in 2023. How did you come up with the idea to take over the company and how does LootBoy fit into your plans strategically?
Alex Suarez: The acquisition of LootBoy was a strategic decision rooted in the vision of integrating and expanding the Youre x GamesCoin ecosystem. LootBoy has an established user base and a unique model that resonates with gamers who are passionate about discovering new content and earning rewards. When we saw the opportunity to acquire LootBoy, we recognized the potential to rejuvenate the platform and integrate it with our broader vision. LootBoy's model of offering digital content through a gamified experience fits perfectly with our ambition to create a unified digital entertainment ecosystem. By bringing LootBoy under the Youre x GamesCoin umbrella, we can enhance the value proposition for gamers, creators and developers alike, creating a seamless experience where users can earn, trade, and utilize digital assets across various platforms. This acquisition not only restarts a beloved brand but also positions us to innovate in how we deliver value to the gaming community. What services will LootBoy offer in the Youre Family/GamesCoin universe in the future and will LootBoy packs still be available for games that are not part of the Youre Family/GamesCoin universe? LootBoy will continue to serve as a gateway for gamers to discover and access a wide range of content. In the future, LootBoy will be additionally integrated into the YOURE x GamesCoin ecosystem, offering exclusive packs that feature digital assets, in-game items, and experiences tied to our universe. However, we understand the importance of maintaining LootBoy’s diverse offerings, so we will continue to support packs for games outside of our ecosystem as well. This allows us to keep the platform appealing to a broad audience while also introducing new users to the unique benefits of the Youre x GamesCoin cosmos. The idea is to create a bridge between traditional gaming experiences and the next generation of Web3 and blockchain-based digital entertainment, making LootBoy a versatile and inclusive platform for all gamers.

Earlier this year you acquired a development studio, Crayon Games. How important is expansion for YOURE Family and what role do acquisitions play?
Expansion is a critical part of our strategy. The acquisition of Crayon Games is a statement to our commitment to growth and innovation. By bringing talented teams like Crayon Games into the fold, we can accelerate our development processes, bring new ideas to life, and ensure that we are at the cutting edge of gaming and digital entertainment. Acquisitions play a vital role in this expansion, as they allow us to quickly integrate new technologies, skills, and intellectual properties that align with our vision. Each acquisition is carefully considered to ensure it complements and enhances the Youre x GamesCoin ecosystem, enabling us to deliver more value to our users and partners. While we continue to grow organically, strategic acquisitions help us scale faster and bring more diverse content and experiences to our community.

What about organic growth? How many people work at Youre Family now? And what about internal development?
Organic growth remains a cornerstone of our strategy. We currently have a dynamic team at Youre x GamesCoin, each contributing to the development and expansion of our ecosystem. Internal development is critical to our success, as it allows us to innovate from within and maintain control over the quality and direction of our products. Our approach to organic growth is to foster creativity and collaboration within our team, encouraging them to explore new ideas and technologies that can enhance our offerings. We are heavily investing in our internal development capabilities to ensure that we can continue to push the boundaries of what’s possible in digital entertainment and gaming. This focus on nurturing talent and innovation internally complements our acquisition strategy, ensuring a balanced and sustainable growth trajectory.

Youre Family has offered interested developers the opportunity to launch their game in the GamesCoin cosmos right from the start. How is the search for partners going? Are you happy with the response?
The response from developers has been overwhelmingly positive. We have seen a significant interest from both established studios and indie developers who are eager to explore the potential of launching their games within the GamesCoin ecosystem. The idea of being part of a decentralized, player-driven economy is very appealing, and developers recognize the unique opportunities it presents for monetization and player engagement. We are excited about the projects in the pipeline. We have secured several key partnerships and are in active discussions with more potential partners. The enthusiasm and creativity that developers are bringing to the table are exactly what we hoped for, and we are confident that these partnerships will result in groundbreaking experiences for gamers. We are thrilled with the progress so far and look forward to announcing some of these collaborations in the near future.