In today’s hyper-connected, fast-paced digital economy, businesses need more than a sleek platform to stand out. They need an ecosystem that delivers tangible value to developers and their end-users while maintaining a deep understanding of the nuanced needs of diverse marketplaces.

At Xsolla, we’ve long prided ourselves on staying ahead of the curve. Our innovations don’t just follow trends—they set them. As we step into the next chapter, we’re excited to unveil our steps to redefine the video game landscape.

A game changing evolution in web shop technology

Building on the resounding success of our previous iterations, we’re introducing a suite of advanced features to our web shop platform that will transform how developers and consumers interact with e-commerce.

Some of the super charged additions to our web shop platform include Web Shop LiveOps - a range of tools from introductory discounts to rewards, time-limited offers, and flexible complex and personalized sales strategies; Website Portal Builder - a tool for creating branded, game-like multi-page websites; Authentication - fast and seamless login through familiar methods; Catalog management - a feature that enables centralized management of in-game item catalogs; and Social Package - capabilities centered around referral programs and incentives.

Chris Hewish, Chief Strategy Officer at Xsolla

To put it plainly and simply, as digital sales become increasingly competitive, it’s no longer enough for an online storefront to simply have a good look; it must deliver measurable results that increase opportunities for our partners. That’s why our new web shop toolkit has been meticulously engineered to drive higher profit margins for game developers and boost player engagement, giving them a seamless experience.

These aren’t just empty promises. The data speaks for itself: adopters of our toolkit have reported upticks in conversion rates, proving that sophisticated technology, when applied effectively, can yield a return on investment. There’s no big secret to this. It’s just a culmination of years of fine-tuning and a fully customizable interface that allows game developers to create precisely the experience their audience demands.

Certified parental controls: a commitment to safer gaming

However, the value our solutions provide extends beyond the realm of e-commerce. At Xsolla, we recognize that the digital world is more than just a marketplace—it’s a playground. With the rapid rise of gaming, particularly among younger audiences, there’s a growing responsibility to ensure this space remains safe and secure for all users. That’s why we’ve launched our certified parental controls solution, an essential tool for today’s gaming ecosystem.

As gaming continues to evolve, so do the concerns surrounding it—particularly regarding in-game transactions and exposure to potentially harmful content. We have obtained full, verifiable parental consent by partnering with PRIVO, a leading privacy solutions expert, and FTC-approved COPPA Safe Harbor. The information collected for verification is stored securely and is not used for any other purpose. But by implementing parental controls, we’ve enabled developers to set strict parameters around what younger and vulnerable players can access, ensuring age-appropriate experiences without stifling creativity or gameplay.

The future of gaming is bright. But with every step towards growth comes a greater need for game developers to take accountability for their players. As direct-to-consumer channels such as web shops increase, developers face a more complex regulatory environment, with frameworks like COPPA and GDPR-K shaping how we operate. Xsolla’s new Parental Controls, certified under COPPA and GDPR-K, offer developers a straightforward path to navigate these regulations while integrating safety into their games.

Developers who embrace robust parental controls will be best positioned to succeed as the industry expands and changes. By integrating these tools, we demonstrate our commitment to creating a responsible and enjoyable gaming landscape for all players.

Tapping into dynamic emerging markets

E-commerce and gaming are undeniably global industries, but they are also deeply local. One of the key challenges that developers face is navigating the intricate web of payment preferences, regulations, and gamers' expectations. At Xsolla, we have always understood that one size does not fit all, especially regarding payments.

That’s why we’ve expanded our payment solutions in Cambodia and Indonesia, two of Southeast Asia’s most dynamic emerging markets. Integrating localized methods into our platform enables developers to tap into these high-growth markets with ease, confidence, and cultural relevance. From mobile wallets to bank transfers, we’ve tailored our offerings to reflect the preferences of these regions, ensuring that developers can meet their customers where they are - both figuratively and literally.

Our expansion into Cambodia and Indonesia is just the beginning. With the Cambodian gaming market projected to reach $75.21 million by 2027 and mobile games accounting for 66% of the revenue in 2023, this offers significant opportunities for game developers. In Indonesia, digital transformation opens up a window of opportunities, mainly through localized solutions that reduce friction and improve transaction success rates.

Building the future, today

We’re not just creating opportunities for today, we’re also providing visionary solutions for tomorrow’s needs. Whether through our commitment to safe gaming environments or our innovative localized payment solutions, we’re dedicated to creating a video games ecosystem where developers can thrive, consumers are valued, and the boundaries of what’s possible are continually pushed.

As we look ahead, our mission remains clear; to extend the longevity of our partners' success, while creating solutions that tap into new opportunities and increase value for everyone who enjoys making and playing great games.

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'Take care' is the Motto of Play - Creative Gaming Festival 2025
18th Play – Creative Gaming Festival by Initiative Creative Gaming e.V. and jaf – Verein für medienpädagogische Praxis Hamburg e.V.

'Take care' is the Motto of Play - Creative Gaming Festival 2025

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'Take care' is the Motto of Play - Creative Gaming Festival 2025
18th Play – Creative Gaming Festival by Initiative Creative Gaming e.V. and jaf – Verein für medienpädagogische Praxis Hamburg e.V.

'Take care' is the Motto of Play - Creative Gaming Festival 2025

By Marcel Kleffmann 2 min read