Average Cut for All Non-Valve Games Sold on Steam in 2025 Was 24%

In its detailed 2025 Steam review, Valve's annual platform summary for developers and publishers, the Steam operator not only highlighted new features, changes and improvements to its digital distribution platform, but also provided figures. Five years ago, Steam crossed the 25 million concurrent user mark for the first time. "In the years since, we've grown at a pace of around 3.4 million additional concurrent users per year, reaching 42 million peak concurrent users," writes Valve Software.

This user growth translates into increased revenue for developers and publishers. Since the announcement in 2018 of the 75% and 80% revenue share tiers, an increasing number of games have achieved a higher revenue share. In 2025, the revenue share paid out across all non-Valve games on Steam was 76%, not including any revenue developers may earn by selling free Steam keys outside of Steam. Valve: "Back in 2024, we shipped a new notification feature for developers to make it more clear when their game has crossed a new revenue share tier, and developers can see a game’s progress towards those higher tiers in their sales reporting."

What are the revenue levels again? When a game earns more than $10 million on Steam, the revenue share for that game will change to 75%/25% for earnings above $10 million. At $50 million, the revenue share changes to 80/20 for earnings above this amount. Below $10 million, Valve Software receives 30%. Revenue includes game packages, DLC, in-game sales, and Community Marketplace game fees.

A few more insights regarding web traffic emerged: "In 2024 we delivered about 80 exabytes to customers, and in 2025 that grew to 100 exabytes. It's hard to make sense of such a huge number, but just for fun: Steam users are averaging 274 petabytes of installs and updates per day- that's 11.42 petabytes per hour, which is about 190,000 GB of data per minute."

Last but not least, Valve Software has confirmed that despite challenges with memory and storage shortages, they intend to ship the new Steam Controller, the Steam Machine and the Steam Frame before the end of the year. Further updates will be shared as their plans are finalised.